HOUSTECHINIKA EXPO 2025 will be held in 12 exhibition halls of the Ruby International Exhibition Center in Moscow, Russia from March 26 to 28. The exhibition will be held in spring and autumn from September 2 to 4. The exhibition will be hosted by MOKKA EXPO. For enterprises or visitors who want to attend HOUSTECHINIKA EXPO, they need to pay attention to the following four points in the early stage:
1. Local Language
When developing local customers, knowing the local language will be a big plus, especially for company business managers and foreign trade salesmen. If they understand their own products and can speak Russian, they will be able to communicate better with customers and introduce product advantages.
If you have never learned Russian and cannot remember those professional terms, don’t worry too much, you can ask for a translator.
In addition, going to an exhibition abroad generally requires staying at the exhibition site for about half a month. Exhibitors will know some daily expressions, which will make them feel more relaxed and comfortable in the local area, and can also avoid being ripped off due to language barriers.
2. Booth reservation
According to the company’s own product positioning, select the target market and find an exhibition suitable for the company. Learn in detail about the exhibition organizer, theme, time, location, related fees (such as booth fees, construction fees, comprehensive service fees, registration fees, exhibition equipment rental fees, etc.), identify the quality of the exhibition, and finally select the most cost-effective exhibition based on the budget and reserve a booth.
Please note that you should try to choose a booth with a superior geographical location, such as near entrances and exits with heavy traffic, central halls, rest areas, dining areas or toilets. Try to avoid dead corners, the middle of long rows, or locations with obstacles such as walls and pillars. Of course, a good location is also related to the cost, so you can make a comprehensive consideration based on your own abilities.
3. Prepare supplies
Apply for a Russian visa in advance and prepare all the documents required for the exhibition, such as invitation letters, booth contracts, exhibition certificates, as well as product-related brochures, business cards, samples, product catalogs and quotations, recording facilities, stationery, small company gifts, etc.
At the same time, you also need to prepare booth-related items, such as exhibitors (you must choose carefully, taking into account freight, storage costs, depreciation costs, and try to be as few and concise as possible), booth decoration supplies (such as background boards, banners, etc.).
Exhibitors need to prepare their personal belongings: formal clothes and shoes, mobile phones (for overseas exhibitions, international roaming services must be activated in advance or temporary phone cards must be obtained locally), adapters, cash (exchanged at domestic banks or at border crossings), bank cards (must be valid in Russia), relevant spare medicines, etc.
4.Exhibit Logistics
If you don’t have much stuff with you, you can choose to check it in or put it in your carry-on luggage. If you have a lot of stuff, you need to find a reliable logistics team.