trade shows

How trade show organisers are supporting struggling industry suppliers

How trade show organizers are supporting the struggling industry

WASHINGTON, DC — The Paycheck Protection Program (PPP) has been a boon to many small vendors in the trade show industry. “The fact is, 99% of the trade show industry is comprised of small businesses with fewer than 500 employees,” said Hervé Sedky, Emerald’s president and CEO. “So far, the PPP and other relief programs […]

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Event Marketing: Lessons from a Digital Year

Event Marketing: Lessons from a Digital Year

PARIS — Three professionals from very different fields of event marketing—Mike Seaman, CEO of Raccoon Events; Luke Bilton, Chief Growth Officer of Expo Platform; and Kathryn Frankson, Director of Event Marketing at Informa Markets—shared their successes and failures in building digital communities over the past year during the latest UFI Connects webinar. Three themes dominated

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New Partnership with Evolio Expands Explori’s Reach to the United States

New Partnership with Evolio Expands Explori’s Reach to the United States

A new agreement between Explori and Evolio Marketing will combine the strengths and unique offerings of both companies. LONDON and NEW YORK — Explori and Evolio Marketing have joined forces in a strategic North American partnership that will expand their extensive exhibition and corporate event measurement services. Each company brings its own brand of expertise

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Indianapolis to host first post-pandemic trade show

Indianapolis to host first post-pandemic trade show

After a year of hosting mostly sporting events and smaller meetings, the Indiana Convention Center will host its first full-fledged trade show next month when the National Confectioners Association holds its Sweets and Snacks Expo in Indy. INDIANAPOLIS — Although Indianapolis has hosted 368,828 attendees at 76 physical events since last July, none of them

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Ungerboeck merges with EventBooking

Ungerboeck’s merger with EventBooking is the final step

LOUIS, Mo. — Just one month after receiving growth funding from private equity firm Cove Hill Partners, Ungerboeck, a leading provider of event venue and exhibition management software, announced its merger with EventBooking, another leader in reservation and venue management software. Ungerboeck’s Manish Chandak will continue to lead the combined company’s team as President and

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Alon Alroy, Co-Founder, Marketing Director and Sales Director at Bizzabo

Bizzabo launches AI-powered planning tool to accelerate

NEW YORK — After securing a record $138 million in funding late last year, Bizzabo, a data-driven event marketing technology (SaaS) for virtual, in-person and hybrid events, acquired Whalebone, a Swedish technology that uses sensors and deep learning to replicate in-person audience elements at virtual events. On June 7, the company acquired x.ai, an AI-powered

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With World of Concrete, the return of Las Vegas is set in stone

With World of Concrete, the return of Las Vegas is set in stone

Charlie McCurdy, CEO of Informa Markets, and Nancy Walsh, President of Informa Markets, North America, at the ribbon cutting ceremony LAS VEGAS— Informa Market’s World of Concrete (WOC), the first major U.S. trade show since COVID-19 brought the industry to a grinding halt, opened with great fanfare in the new $1 billion West Hall of

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David Loechner, General Manager of Berkery Noyes

Longtime Trade Show Director David Loechner Joins Investment

David Loechner, General Manager of Berkery Noyes NEW YORK — David Loechner, the show’s managing director, has joined Berkery Noyes, a mid-sized independent investment bank, as a managing director. Loechner brings nearly four decades of trade show and event experience to his new role. He most recently served as Founder and CEO of DLJ Events,

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The Future of Trade Shows

GBAC Star’s Patty Olinger on the Future of Trade Shows

PARIS — Making people feel safe is key to success for returning trade shows, concluded a recent webinar, part of Swapcard’s two-day Evolve Homecoming online event, featuring Andy Johnston, strategic account manager at Swapcard, and Patty Olinger, executive director of the Global Biorisk Advisory Council. Technology is an important piece of the puzzle — both

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Networking and exhibitions will keep attendees coming back to shows

Networking and exhibitions will keep attendees coming back to shows

MARIETTA, Georgia — In a recent webinar presented by the Society of Independent Show Organizers (SISO) Marketing Interest Group, Ken Holsinger, senior vice president of data solutions at Freeman, told it like it is: Connection is the driving force behind attendees’ willingness to return to live trade shows. “Attendees have different priorities now. Trade shows

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Damn America

Launch of the first SIAL America in March 2022 in Las Vegas

Announcing the launch of SIAL America, a major food trade show, in Las Vegas in March 2022. From left to right: Johanna Herron, Head of Global Connect, Western United States Agricultural Trade Association; Dillon Davidson, Senior Commercial Manager, Nevada Department of Agriculture; Steve Corrick, CEO, North America at Comexposium; Hervé Sedky, President and CEO, Emerald;

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Detroit Huntington Place

MAD Event Management and Siitarian create an electric vehicle

Huntington Place in Detroit will host the new EV Exchange. DETROIT — MAD Event Management and Sitarian Corporation have joined forces to create the Electric Vehicle + Energy Infrastructure Innovation & Sustainability Exchange (the EV Exchange), which will be held June 21-22, 2022 at the Huntington Place Convention Center in Detroit. The exchange will draw

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Most Americans Think Sustainable Travel Is Important, According to Earth Day 2022 Survey by The Vacationer

The trade show industry is on board with the growing support of

Most Americans believe sustainable travel is important, according to an Earth Day 2022 survey conducted by The Vacationer, a company that provides news and guides to help with travel planning for personal and business travelers. The survey of 1,096 subscribers was conducted on March 1 and found that 87% said sustainable travel was either somewhat

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CEIR Omnichannel Marketing Insights Series

Understanding the changing mindsets of trade show attendees

DALLAS — While only 4% of B2B trade show attendees say they’ve decided to permanently stick with the digital channels they’ve come to love during the COVID pandemic, trade show organizers shouldn’t let their guard down. While the in-person channel remains strong, a Center for Exhibition Industry Research (CEIR) study found that 13% of respondents

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Facility's GBAC STAR Accreditation Gives LVCC a Roadmap to Safer Events

The institution’s GBAC STAR accreditation gives LVCC a roadmap to

LAS VEGAS —When the Las Vegas Convention Center (LVCC) closed its doors in March 2020 in response to the COVID-19 pandemic, the facility’s leadership had one overriding question to answer: How could it keep everyone safe when it reopened and began hosting events that would see thousands of people pass through its doors at a

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