WorldFood Istanbul is a well-known industry exhibition project in Turkey. With a large number of professional retailers, wholesalers, specialized importers and more food and beverage participants, it is the ultimate place for B2B transactions. Over the past 31 years, it has had an unshakable international position in the food industry. Held in Istanbul every September, more than 1,000 brands participate in the exhibition every year, with tourists from 161 countries and 38 countries including China, Cote d’Ivoire, Egypt, Greece, India, Indonesia, Iran, Ireland, South Korea, Malaysia, and the United Kingdom. of exhibitors participating.
1. Exhibition information
Held period: once a year
2. Review of the last session
In 2024, a total of 2,889 brands and products will participate in the exhibition. There are 1,276 exhibitors, including exhibitors from 43 countries including China, India, Russia, Egypt, Afghanistan, Sri Lanka, Poland, Uzbekistan, Turkmenistan, and Singapore, including 381 international exhibitors. 90% of new exhibitors received orders and reached preliminary agreements at the exhibition site. 97% of exhibitors plan to participate in the 2025 Turkey International Food Exhibition; 92% of exhibitors are very satisfied with the effect of the exhibition; 89% of exhibitors have obtained satisfactory ROI from the exhibition; 93% of exhibitors believe that participating in the exhibition will be very beneficial to their business. important!
3. Market analysis
Türkiye is listed as one of the top ten emerging market countries in the world, and its economic strength ranks 16th in the world. It is known as the leader of the Middle East economy and one of the fastest growing economies in the world. It has a population of 85.27 million and a land area of 783,600 square kilometers. Spanning the two continents of Europe and Asia, it has close ties with the Mediterranean region, the Middle East, North Africa, the Balkans, the former CIS region and the Russian market. Its strong regional coverage advantage has the effect of getting twice the result with half the effort for domestic enterprises to explore emerging markets.
China is located at the starting point of the Silk Road, and Türkiye is at the end of the Silk Road. The two countries have a long history of historical exchanges. Today, Türkiye, as a country along the “Belt and Road”, is an important part of the “Belt and Road” strategy.
Domestic food prices in Turkey are high, and 20% of food comes from imports. Its top three import source countries are Russia, China and Germany, which provides huge development space for global food production companies.
China is Türkiye’s largest trading partner in Asia and Türkiye’s second largest trading partner in the world. Since China and Turkey signed the “Belt and Road” agreement, Chinese companies have invested more than US$3 billion in Turkey. Today, Turkey has more than 1,200 Chinese-funded companies. On July 26, 2023, China and Turkey reached an agreement to settle transactions in local currencies, which means that the economic cooperation between China and Turkey will enter a new stage.
The demand for imported frozen products, candies and snack foods in the Turkish retail market is increasing day by day. The demand of local consumers for functional drinks, healthy foods and ready-to-eat foods has also continued to grow in recent years. Turkey’s average annual consumption of food and beverages The expenditure is as high as 4,200 euros, and the requirements for product quality are also getting higher and higher. This is undoubtedly a huge potential business opportunity for domestic food suppliers.
4. Scope of Exhibits
Beverages: alcoholic drinks, carbonated drinks, fruity drinks, coffee, tea, alcoholic drinks, etc.
Desserts, flours and nuts: candies, jelly, preserves, chocolate, pasta, baked goods, jam, honey, syrup, honey products, dried fruits, nuts, etc.
Dairy products: butter, cheese, cream, yogurt, condensed milk, milk powder, milk, ice cream, etc.
Fruits and vegetables: fresh processed mushrooms, fresh vegetables, fresh fruits, etc.
Meat, poultry and seafood: pork, beef, mutton, chicken, duck, pork liver, duck blood, foie gras, chicken gizzards, pork belly, crab, clams, shrimp, oysters, cod, salmon, hairtail, sea bass, squid, etc. .
Healthy organic products: diabetes nutrition, gluten-free products, organic whole grains, low-temperature pressed foods, 0-fat and 0-added products, multigrain foods, etc.
Frozen food: frozen seafood, frozen meat products, frozen poultry, frozen fish, frozen instant meals, quick-frozen agricultural products, quick-frozen aquatic products, etc.
Cold chain technology: food processing equipment, temperature control equipment, refrigeration equipment, safety monitoring equipment, logistics and transportation services, etc.
Food ingredients and preservatives: acidity regulators, preservatives, sweeteners, colorants, thickeners, flavor enhancers, quality improvers, emulsifiers, food colorings, etc.
Groceries and Oils: Baby food, canned goods, canned goods, bagged products, sauces, dressings, vegetable oils, olive oils, etc.
Other products: cleaning and hygiene products, etc.
WorldFood Istanbul is an important food industry event. It provides a platform for exchanges and cooperation in the global food industry and promotes innovation and development of food technology. For food manufacturers, suppliers and buyers, participating in the exhibition is an excellent opportunity to expand the market, find partners and understand industry trends.