1. Exhibition advantages
Industry focus: IMEX focuses on the fields of information and communication technology (ICT) and consumer electronics, bringing together global technology suppliers, manufacturers, developers, innovators and industry experts to provide exhibitors with a showcase of cutting-edge technologies, products and Service platform.
Wide influence: IMEX is one of the important science and technology exhibitions in Turkey and Eurasia. It attracts exhibitors and visitors from many countries and regions and has extensive international influence.
Business matching service: Special business matching and one-on-one meeting services are provided during the exhibition to help exhibitors quickly establish contact with potential customers and partners and improve the actual effect of the exhibition.
Start-up Enterprise Zone: IMEX has set up a Start-up Enterprise Zone to provide emerging companies with opportunities for display and financing. It is an ideal platform to find innovative products and investment projects.
Superior geographical location: Turkey is located at the Eurasian logistics hub and has a developed port, aviation, railway and road transportation network, which facilitates product distribution and market expansion for exhibitors.
2. Market analysis
Market demand growth: As an emerging market economy, Turkey’s demand for high-tech products and innovative solutions is growing rapidly, especially in ICT, smart cities and digital transformation, where there are huge market opportunities.
Large young population: Turkey has a population of more than 80 million, with a high proportion of young people and strong technology acceptance. It is an important market for consumer electronics and emerging technology products.
Improved infrastructure: Turkey has invested heavily in communications infrastructure and Internet penetration, and the gradual promotion of 5G networks has provided a good market environment for information and communications technology companies.
Policy support: The Turkish government strongly supports the development of the ICT and consumer electronics industries, and encourages companies to carry out technological innovation and market expansion through policies such as tax exemptions, investment incentives, technology funds, and innovation subsidies.
International trade opportunities: Türkiye has signed free trade agreements with many countries, providing a good trade environment for foreign-invested enterprises. Through Türkiye, companies can quickly enter the Middle East, North Africa, Eastern Europe and Central Asia markets, forming strong regional coverage.
To sum up, the IMEX exhibition has the advantages of significant industry focus, broad influence, business matching services, start-up area and strategic location. At the same time, the Turkish market’s demand for high-tech products and innovative solutions continues to grow, providing good opportunities for exhibitors. Provides businesses with vast market opportunities.