As a major event in the global food and beverage industry, THAIFEX Anuga Asia is also the largest and most comprehensive food and beverage product exhibition in Southeast Asia. Officials from the International Trade Promotion Department of the Ministry of Commerce of Thailand said that they will work together with the Thai General Chamber of Commerce and Koelnmesse to use this exhibition platform to promote the continued growth of Thailand’s food and beverage exports. The launch of the new brand THAIFEX-Anuga Asia not only confirms the international standards of the exhibition, but also further consolidates its close connection with Anuga, the world’s largest food and beverage exhibition, while retaining the unique charm of Thai exhibitions. Thailand’s Department of International Trade Promotion (DITP) revealed that the total exhibition area this year reached 130,000 square meters. As the host country, Thailand not only has many well-known large companies actively participating, but also provides small and medium-sized enterprises with good opportunities to explore the international market. Every year, professionals from the global trade community gather in Bangkok, Thailand, where they display, discuss and exchange the latest international trends, innovative products, and look for the best business opportunities.
- Exhibition information
Held period: once a year
Exhibition history: It has been held for many times
Exhibition evaluation: Asia’s most influential food exhibition
Organizer: Cologne International Exhibition Company, Germany
Exhibition organizer: Guangzhou Huatuo Exhibition
1. Reasons for recommendation
As the central trading platform for the food and beverage industry in Southeast Asia, the international nature of the exhibition’s visitors has increased year by year, which not only reflects its increased prestige, but also marks its increasing attractiveness in Southeast Asia. With its wide range of exhibitions and clear structure, Asia World Food Expo provides an ideal purchasing and information exchange environment for trade buyers. Every year, professionals from the global trade community gather here, where they introduce each other, explore and discuss the latest international fashion trends and products, and look for the best business opportunities. This exhibition is expected to have a total on-site order value of US$1.87 billion, a figure that fully demonstrates the exhibition’s commercial potential and industry influence. At this event, Indonesian seafood exporters successfully reached cooperation agreements with buyers from Europe, the United States, Mexico, Thailand and other countries. This not only promotes exchanges and cooperation in international trade, but also further consolidates the core position of Asia World Food Expo in the field of global food trade.
2. Market advantages
Thailand implements a liberal trade policy, and foreign trade plays a pivotal role in its national economy. In recent years, Thailand’s foreign trade has maintained a rapid growth momentum, and the proportion of total foreign trade in gross national product (i.e., foreign trade dependence) has shown an increasing trend year by year.
As Thailand’s fruit logistics centers in Yantai, China and other places have been completed and put into use, this will greatly promote the development of fruit and vegetable trade between the two countries, especially in areas with complementary advantages. In addition, Thailand’s imports of chemical fertilizers and pesticides from China account for approximately 21% of total imports. From the perspective of the country’s long-term strategy and food security, China should actively promote and increase its share of exports of chemical fertilizers and pesticides to Thailand in the future.
Since the tariff levels of the China-ASEAN Free Trade Area were further reduced in 2011, the economies of China and Thailand have continued to grow rapidly, and exchanges between governments and enterprises have become more frequent. The China Import and Export Commodity Fair will be held regularly in Thailand, and the preparation work for the Thai Fruit Logistics Center in Yantai, Shandong has also started. The simultaneous appreciation of the RMB and the Thai baht offset the adverse effects on each other, and the main import and export commodities of both parties continued to maintain steady growth. These factors jointly ensure that the development of bilateral trade between China and Thailand will usher in a new climax.
3. Scope of Exhibits
Food and Beverages: Fruits and vegetables, organic foods, refined foods, dairy products, seafood products, frozen foods, meat and poultry products, health foods, grocery products, rice and rice products, alcoholic beverages and non-alcoholic beverages, halal dishes;
Coffee and tea: coffee machines/processing and production equipment, espresso machines, manual coffee machines, semi-automatic coffee machines, fully automatic coffee machines, capsule coffee machines, modified coffee machines, other various coffee machines, peeling machines, screening machines, Bean grinders, water purifiers, roasters, bar kitchen appliances, coffee vending machines, baking equipment, grinders, tea-related products, etc.;
Food catering and services: catering technology, technical equipment, appliances and devices, data communications and information systems, services, food and semi-luxury goods, ecology and conservation, hotel equipment and supplies, interiors and facilities hotel information technology, security systems, cleaning supplies and services, hotel consultants;
Food technology: process and packaging technology, beverage technology, measuring and regulating systems, analysis and hygiene, cooling and refrigeration; retail technology, store accessories, product display, data, information systems, franchising;
Food technology: public food technology, technical equipment, instruments, communications, information systems, services, food and semi-luxury goods, environmental protection, hotel equipment, interior design, security systems, health services, hotel consultants;
Processing technology: food machinery, freezing technology, packaging technology; retail technology, store technology, product display, etc.
Thailand implements a free trade policy, and foreign trade occupies an important position in Thailand’s private economy. Foreign trade maintains a rapid growth momentum, and the total foreign trade accounts for the GDP (dependence on foreign trade) is increasing year by year. With the completion and operation of Thailand’s fruit logistics centers in Yantai and other places in China, it will greatly promote the development of fruit and vegetable trade between the two countries with complementary advantages. In addition, Thailand’s imports of fertilizers and pesticides from China only account for about 21% of its total imports. Considering the long-term national strategy and overall food security, China should actively promote and increase its share of exports of fertilizers and pesticides to Thailand in the future.