NEW YORK — USA Beauty, LLC, a joint venture between Informa Markets, BolognaFiere Group and the Professional Beauty Association, announced the launch of Beauty New York, a Cosmoprof North America event. Set to debut in October 2025, the weeklong expo is billed as “the biggest week in beauty.”
According to USA Beauty, LLC, it will be the first major beauty event to combine B2B and B2C elements, bringing together consumers, influencers, brands and retailers.
“To quote Steve Jobs, ‘we view consumers as guests at our party.’ They are the ones who drive the industry forward, and together, we will continue to drive it forward,” said Liza Rapay, vice president of Cosmoprof North America.
“The United States is the largest beauty market in the world, and New York is the beauty capital of the United States. It’s home to most of the beauty brands, both traditional and independent, and has the highest concentration of beauty executives. It’s also home to many corporate headquarters. New York’s diverse population is made up of forward-thinking consumers and tastemakers, providing the perfect atmosphere for beauty brands to showcase and connect with their innovations.”
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Beauty New York will showcase emerging and traditional brands and provide networking and educational opportunities with leading players in the beauty industry. USA Beauty, LLC believes it will build on the success of Cosmoprof Las Vegas and Miami by introducing the company to the New York market.
“By leveraging New York’s vibrant and thriving market, Beauty New York aims to ensure meaningful interactions and feedback between consumers and beauty brands, fostering industry growth, evolution and innovation. The summit and master classes, hosted by industry leaders, will elevate the level of expertise and help beauty enthusiasts better understand future trends,” Rapay explained.
Learn more about Cosmoprof North America here.