ARLINGTON, Virginia— The International Mass Timber Conference, the premier trade show and conference for the mass timber and sustainable building industries, including the growing cross-laminated timber segment, has been acquired by Trifecta Collective, a trade show platform formed by GreyLion and trade show industry professionals Rick McConnell and Jennifer Hoff.
The event has seen double-digit growth every year since its inception, even during the pandemic, and its most recent gathering was held at the Oregon Convention Center in Portland from April 12-14, 2022, with 2,218 attendees from 33 countries. There were also 42 sponsors and four partners, 132 exhibitors, 34 poster presentations, and more than 90 speakers. Building tours brought together 315 attendees, and a pre-conference mass timber design clinic brought together 225 attendees.
““Trifecta seeks out premier trade shows in high-growth industries. The International Mass Timber Conference delivers this unique experience for attendees and sponsors by providing a content-rich, high-value event. By acquiring it, Trifecta is able to further drive the event’s growth with new experiential initiatives, digital opportunities and new launches,” said Rick McConnell, CEO of Trifecta Events. “This is a great conference with unique programming, strong leadership and unmatched content. The Mass Timber Conference is reaching a growing number of forestry professionals as more commercial construction projects move toward environmentally friendly mass timber structures as opposed to traditional steel and concrete. The 10-year outlook predicts an annual growth rate of over 15%.”
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“Our partnership with Trifecta and GreyLion sets the stage for an international mass timber conference that will reach a new level of quality and value,” said Craig Rawlings, CEO of Forest Business Network. “We are excited to work together to continue to grow the conference in the years to come. This partnership makes us look forward to meeting with conference attendees in Portland March 27-29 to discuss how we can all better amplify the mass timber conversation, grow this event to add even more value to registrants, and elevate the mass timber industry as a whole.”
Corporate Solutions arranged, structured and negotiated this transaction. “This is the ideal next acquisition for Trifecta Collective. Rick McConnell, an industry veteran, backed by private equity firm GreyLion Partners, is building an industry-leading events platform,” said Nick Curci, Owner and President of Corporate Solutions.
The future looks bright for Trifecta. “We will continue to invest and acquire properties that have strong growth momentum. GreyLion and Trifecta will look to make additional acquisitions in the trade show sector as events continue to rebound to pre-pandemic levels.”
Contact Rick McConnell at (214) 693-0672 orrmcconnell@trifectaeventsllc.com; Jennifer Hoff at (703) 395-2613 orjhoff211@gmail.com
Photo credit: International Solid Wood Conference