The Saudi Hotel Exhibition is one of the largest and most influential hotel supplies exhibitions in the Middle East, focusing on hotel services, hotel technology, catering equipment, cleaning and hygiene, hotel furniture, hotel interiors and other fields. The exhibition aims to build a communication and cooperation platform for global hotel and interior industry companies to promote industry development and innovation.
1. Exhibition information
Exhibition name: The Hotel Show Saudi Riyadh Hotel Supplies and Catering Equipment Exhibition
Hosting time: 2025-04-08 to 2025-04-10
Venue: Riyadh International Convention and Exhibition Center
Held period: once a year
2. Review of past sessions
The 2024 Saudi Hotel and Interior Decoration Exhibition was co-organized and attracted 520 exhibitors from 35 countries and more than 23,000 visitors. Booths are in short supply. In order to provide professional industry display and a more comfortable exhibition experience, the 2025 Saudi Hotel Exhibition & Saudi Furniture Exhibition will be held in two phases. The 2025 Saudi Hotel Exhibition will be grandly opened at the former Exhibition and Conference Center in Riyadh. This exhibition is expected to have Hundreds of exhibitors from all over the world will participate in the exhibition, and the number of visitors is expected to reach 25,000.
3. Market analysis
In the national transformation strategy “Vision 2030”, Saudi Arabia clearly proposes to build the country into a major global tourist destination and receive 100 million tourists by 2030. In June 2023, Saudi Minister of Tourism Ahmed stated at the 10th Entrepreneurs Conference of the China-Arab States Cooperation Forum that Saudi Arabia will invest more than 800 billion US dollars in the next ten years to develop tourism, and hopes that tourism will contribute to Saudi GDP in 2030. contribution increased from the current 4.45% to 10%. The results are undoubtedly remarkable. According to data released by the Saudi Ministry of Tourism in March 2024, throughout 2023, Saudi Arabia received a total of 106 million domestic and foreign tourists, a year-on-year increase of 12% and a 56% increase from 2019. This means that Saudi Arabia has achieved its goal seven years ahead of schedule. According to data recently released by the United Nations World Tourism Organization, Saudi Arabia has become the fastest-growing tourist destination among G20 member countries, with the number of tourists increasing by 121% compared with before the epidemic. Currently, Saudi Arabia has expanded its goal of attracting 100 million tourists to 150 million by 2030.
Saudi Arabia’s “Vision 2030” blueprint is ambitious, aiming to reduce dependence on oil and fully promote the diversified development of infrastructure, entertainment, tourism and education. Currently, the country is implementing construction projects worth up to US$1.5 trillion, of which approximately US$10.7 billion has been invested in residential and commercial projects. By 2030, Saudi Arabia will add 250,000 guest rooms, and the private sector has signed contracts to build 75,000 guest rooms. The market potential is huge.
To realize its vision, the Saudi Sovereign Wealth Fund (PIF) took the lead in launching five major “giga projects” to lead economic transformation:
1. Red Sea Project: A treasure on the west coast, covering an area of 28,000 square kilometers, integrating natural wonders and cultural heritage. So far, more than US$6.7 billion in contracts have been signed, and 8,000 hotel rooms and 1,000 residential units are planned, with construction expected to be completed in 2030.
2. Neom: A US$500 billion city of the future, scheduled to set sail on the Red Sea in 2025. As the largest and most forward-looking smart city in Saudi Arabia and even the world, it is expected to contribute US$100 billion to GDP in 2030. .
3. Qiddiya: An entertainment and education complex that brings together more than 300 facilities, including large stadiums, gymnasiums, aquatic centers and art theaters to create a comprehensive leisure experience.
4. Roshn Project: Focusing on real estate and infrastructure, the goal is to increase the national home ownership rate to 70% by 2030, significantly improving people’s quality of life.
5. Diriyah: A historical and cultural town with a cost of US$6.3 billion. It aims to promote the development of tourism and cultural industries and is expected to attract 27 million tourists annually.
These five major projects will not only greatly enrich Saudi Arabia’s hotel resources, but also open up a broad market access path for Chinese hotel-related enterprises. With the vigorous development of the hotel industry, the demand for high-quality hotel supplies is increasing day by day. It is expected that the hotel supplies market in the Middle East and North Africa will reach US$2 billion by 2024, with the Saudi market occupying a key position.
The Riyadh Hotel Supplies and Catering Equipment Exhibition in Saudi Arabia is an important and influential exhibition, providing exhibitors and visitors with an excellent platform to display products, expand the market, and communicate and cooperate. For companies that want to enter the Saudi market, participating in this exhibition will be a wise choice.