The Exhibition Network has learned that the 51st British Horticulture, Outdoor and Pet Products Exhibition Glee/Source Garden in 2025 will be held at the National Exhibition Center in Birmingham, UK, from September 16th to 18th. In this market full of opportunities, we will pioneer and innovate for the future. Global gardening enthusiasts bring more high-quality products and services.
It is worth mentioning that the 2024 British Horticulture Show has attracted a large number of “new faces”, which not only reflects the value of horticulture in the traditional garden center market, but also demonstrates its charm in the broader retail field. With the rise of gardening craze, more and more retailers hope to get a share of the pie. In addition to Blue Diamond, British Garden Centres, Dobbies, Hilliers, Tillington, Choice and many other garden centers, Dunelm, Robert Dyas, John Lewis, B&Q, Brands such as QVC have also jumped on the hunt for new supply partners.
There are nearly 15,000 pre-registered visitors for this exhibition (9,200 in the Glee professional exhibition area and 5,650 in the transnational procurement area). A total of more than 10,000 new industry products are on display. There are nearly 500 exhibitors, including 100 Chinese exhibitors (81 in the Source Garden transnational procurement area). Home, Glee professional exhibition area 19), involving eight major product categories, distributed in:
Source Garden transnational purchasing area
Landscaping & Garden Decoration Landscaping & Garden Decoration
Garden CareGarden Care
PAW Pet Products
Home, Gift & Clothing Home, Gift & Clothing
Retail Experience & Services Retail Experience & Services
Outdoor Entertainment
Home, Gift & Clothing Home, Gift & Clothing
Many innovative products and concepts were displayed at the exhibition, covering many fields such as gardening, outdoor living and pet products, leading the future development direction of the industry.
Many well-known retailers and buyer teams were present, such as the UK’s largest garden center chain stores such as Blue Diamond, British Garden Centres, and Dobbies, as well as cross-border retailers such as Dunelm, John Lewis, and B&Q, all looking for new supply partners.
Sponsors from within and outside horticulture add further excitement to the show, underscoring the growing influence of horticulture retail. These include big names like eBay and Shark Ninja, as well as established names in the gardening world such as Gardena, The AMES Companies and Westland. This diverse sponsorship portfolio reflects the industry’s continued growing diversity and strength across omnichannel platforms and traditional brick-and-mortar transactions.
GIMA’s “ The “Buyers’ Meeting” has become a highlight of the exhibition, with more than 150 meetings leading to valuable new retail partnerships.
On the last day of the show, the Flower Thursday fundraiser was a heart-warming centerpiece. The gardening retail community has teamed up with charity Greenfingers to raise more than £3,000 to create more therapeutic gardens at children’s hospices across the country. Visitors wore a variety of floral shirts, dresses and suits, demonstrating a spirit of unity and generosity. This is a perfect ending – not only about business, but also embodying the virtue of giving back to society.
The UK horticulture market is in a prime period of booming development. As people pay more and more attention to the quality of their home environment and outdoor life, the demand for gardening products continues to grow. The successful holding of this Glee exhibition not only reflects the prosperity of the industry, but also indicates the huge potential in the future:
Matthew Mein, Glee Show Director, was very excited about the success of the show. He said: “From the beginning of the ribbon cutting, the show was full of electric atmosphere. As one exhibitor said, ‘The excitement of the show has returned in full force.’ , it’s all thanks to the passion and support of our visitors and exhibitors that Glee has become the ultimate platform for driving growth and innovation in the industry, providing a space for dialogue about the industry’s opportunities and challenges this September, more than ever before. are more important.”
Looking to the future, the 2025 Glee show has aroused widespread expectations in the industry. During this exhibition, 60% of the booths for the 2025 exhibition have been booked, equivalent to 77% of the booth area in 2024, an increase of 40% over the same period in 2023. Many industry benchmark brands took the lead in booking booths, laying the foundation for Glee 2025 to continue this year’s extraordinary momentum. This amazing data fully reflects the industry’s confidence in Glee and its optimistic expectations for the future market. The 2025 show will feature a new exhibition hall layout – Halls 8-12, providing further opportunities for further expansion.