The 2025 Frankfurt Bathroom, Heating and Air Conditioning Exhibition ISH (hereinafter referred to as the Frankfurt Kitchen and Bath Exhibition) is scheduled to be held from March 17 to 21 at the Frankfurt International Exhibition Center. Since the birth of the Frankfurt Kitchen and Bath Exhibition ISH in 1960, it has been more than 60 years. The exhibition is held every two years and has developed into an industry-leading and highly international industry event. It focuses on building water, electricity, and wind energy technology management, and is an international benchmark for modern bathroom design, sustainable HVAC, and smart home system construction.
Due to the epidemic, four years later, they chose to learn about the current situation and future development trends of heating transformation and sustainable water supply in the building industry through the ISH Frankfurt Kitchen & Bathroom Exhibition. The ISH Frankfurt Kitchen & Bathroom Exhibition lived up to expectations, with 94% of the visitors saying that they had achieved their goals for the exhibition; 96% of the visitors were satisfied with the range of exhibits; and 52% of the visitors were optimistic about the economic prospects of the industry.
market background
According to a report on the website of German weekly Die Zeit on February 14, China will be Germany’s largest trading partner in 2023, slightly surpassing the United States. Since 2016, China has been Germany’s largest trading partner for eight consecutive years. According to recent data from the German Federal Statistical Office, the bilateral trade volume between China and Germany in 2023 will be 253.1 billion euros.
According to the analysis of the German Economic Institute (IW) based on the data of the German Central Bank, Germany’s direct investment in China in 2023 will increase by 4.3% year-on-year, reaching a total of 11.9 billion euros, a record high. At the same time, Germany’s investment in China last year accounted for 10.3% of Germany’s total foreign investment, the highest level since 2014. Germany’s direct investment in other parts of Asia remains at around 8%.
As a major economic power in Europe, Germany’s bathroom industry occupies an important position in the international market. German products have always been famous for their high quality, innovation and environmentally friendly products, attracting the attention of consumers around the world. According to market research reports, the German bathroom market sales reached 11.7 billion euros in 2020. This growth is mainly due to the steady development of the German economy and the increasing demand of consumers for high-quality bathroom products.