The 13th China High-end Wine Exhibition and the 5th South China China Wine Exhibition will be grandly held at the Guangzhou Poly World Trade Expo Pavilion from February 21 to February 23. The South China Wine Exhibition will have an exhibition area of 40,000 square meters, gathering more than 10 categories and attracting more than 400 participating companies.
The 2025 Guangzhou International High-end Wine Exhibition South China Wine Exhibition (hereinafter referred to as the “2025 South China Wine Exhibition”) is a highly anticipated wine industry event. Here is a detailed introduction to the exhibition:
1. Basic information of the exhibition
Exhibition name: 2025 Guangzhou International High-end Wine Exhibition South China Wine Exhibition (Wine Industry · 2025 South China Wine Exhibition)
Exhibition time: February 21 to 23, 2025
Exhibition location: Guangzhou Poly World Trade Expo
Organizer: Wine Industry Media
Co-sponsored by: China Food, Local and Animal Import and Export Chamber of Commerce
Supporting units: China Food and Food Distribution Association, China Wine Distribution Association
2. Exhibition scale and characteristics
Exhibition scale: As the first grand exhibition of the wine industry in the beginning of the year, the 2025 South China Wine Exhibition has gathered more than 10 categories and more than 400 exhibitors, and is expected to attract tens of thousands of professional distributors to select, purchase and exchange.
Exhibits: cover multiple categories such as liquor, wine, beer, rice wine, health wine, etc., as well as upstream and downstream products of the industrial chain such as liquor packaging materials, packaging design, and warehousing services.
Exhibition Features: The exhibition is not only a platform for displaying high-end wine products, but also a first-time launch platform that brings together new ideas, new models and new products in the industry. Through forums, seminars and other activities, wine industry personnel can provide opportunities for in-depth communication and learning.
3. Highlights of the exhibition
Authoritative experts interpret industry trends: During the exhibition, senior sauce-flavored liquor expert Quan Tu and Li Zhenjiang, deputy general manager of Hejun Consulting, will invite industry authoritative people to share their insights and predictions on the development trend of the wine industry, and provide valuable reference for practitioners.
Discussion on the commercial transformation of new retail of alcohol: Representatives of e-commerce and chain companies such as JD.com, Leerle, and Xiaojiu will gather together to share the business model and operation methodology of new retail of alcohol, and provide reference for the transformation and upgrading of traditional channel wine merchants.
Wine merchants’ innovation-driven broken rolls upward: Many heavyweight guests will hold a roundtable conversation around the theme of “innovation-driven broken rolls upward”, focusing on the opportunities and strategies for wine merchants to improve profitability under the cyclical change.
Industry Awards: The exhibition will present the top 100 high-end wine dealers in South China and the top 100 new wine dealers in 2024-2025, paying tribute to the industry’s persistence and progress.
4. Visiting guide
Ticket information: Exhibition tickets are free to be collected, and visitors need to make an appointment in advance.
Transportation Guide: Guangzhou Poly World Trade Expo has convenient transportation, and visitors can choose from multiple transportation methods such as subway, bus or taxi.
Visitor suggestions: It is recommended that the audience plan their itinerary in advance, understand the exhibition schedule and exhibition area distribution, so as to visit and negotiate efficiently.
To sum up, the 2025 Guangzhou International High-end Wine Exhibition South China Wine Exhibition is a wine industry event integrating display, exchange, learning and cooperation. For wine industry insiders, this is an important platform for understanding industry trends, expanding personal resources, and finding cooperation opportunities.