The 136th Canton Fair in 2024 is being held in Guangzhou. How is the effect of this Canton Fair? What are the new trends and highlights? The 136th Canton Fair is the first one after the Third Plenary Session of the 20th Central Committee of the Communist Party of China, which is of great significance.
This session of the Canton Fair adheres to the principle of being driven by reform, market-oriented, transaction-centered, and service-supported, and promotes the Canton Fair to be ever-new and better. It mainly has four characteristics:
1. More companies and products embodying new productivity
Among the exhibitors in the first phase of the 136th Canton Fair, there were more than 1,700 new companies. There are more than 4,200 companies with titles such as Specialized and New Little Giants, Manufacturing Single Champions, and National High-tech, with 11,181 booths, accounting for 37.6% and 44.9% of the total number of companies and booths in the first phase of the export exhibition respectively, which are higher than those of the previous exhibition. Increases of 39.8% and 35.5%. There are 3,600 enterprises related to the “Three New Things”, digital technology, and intelligent manufacturing, and a number of humanoid robots, intelligent equipment, and brain-computer interface products are favored by overseas buyers.
2. More abundant trade promotion activities
Since the 136th Canton Fair, 432 trade promotion activities have been held, an increase of 19.3% compared with the previous session. Among them, there are activities to lead the market and interpret development trends. Such as seminars on improving the level of trade digitalization, cross-border e-commerce compliance symposiums, consumer electronics and other industry forums. There are also activities focusing on transactions and service supply and procurement docking, such as new product launches and first exhibitions, trade bridge activities, etc. In addition, it also strengthened information exchange based on the development characteristics of the industry and released more than 10 cutting-edge and trend-oriented industry reports.
3. Higher degree of online and offline integration
The 136th Canton Fair launched the Canton Fair App to further optimize 18 functions of the online platform to provide exhibitors and merchants with more convenient and efficient multi-scenario applications and mobile services. For example, buyers can easily obtain all information about exhibitors and exhibits by scanning the QR code on site, and can follow the company’s online booth with one click, eliminating the trouble of collecting information. At the same time, exhibitors and guests can also follow each other through the App, and they can also communicate and negotiate conveniently through mobile phones and other mobile devices after the meeting.
4. Buyers are more satisfied
Judging from the past two days, this year’s buyers have been enthusiastic about attending the fair. Many buyers have said that it is more convenient to get a visa to China, it is faster to apply for the Canton Fair entry documents, and it is more convenient to pay inside and outside the hall. The products at the Canton Fair are more innovative. Judging from the scene, negotiations between exhibitors and visitors are in full swing, and it is expected that by the end of this period, positive results will be achieved.