A look back at the importance of trade fairs Traditionally, annual trade shows were the heart of a company’s marketing strategy. They were essential for generating sales, meeting customers, and showcasing the vitality of the company. However, in the mid-2010s, the dynamics changed dramatically. The digital revolution: a new marketing landscape The rise of the […]
The Evolution of Trade Shows and Events: A Guide for Read More »
When it comes to how you measure your brand awareness, the process can seem ambiguous and intangible. But with the right approach, it can become one of the easiest things to track. Building strong brand awareness and driving attendee engagement are critical goals for a successful trade show. However, measuring the impact of show attendance
How to Measure Brand Awareness and Engagement at Trade Shows Read More »
LOUISVILLE, Ky. — In 2022, GIE+EXPO was relaunched as Equip Exposition, after the show came under the ownership and management of the Outdoor Power Equipment Institute (OPEI) in 2021. In the years since the rebranding and relaunch, Equip Exposition has seen significant growth in key metrics, including growth in the number of women in attendance
The Art of Rebranding: Equip Exposition Shows How It’s Done Read More »
Trade fairs and events are complex. Beyond the necessary financial investments, companies must prove return on investment (ROI)in attributing results and justifying their expenditures. However, amidst these challenges lies a remarkable potential that deserves to be explored: the extraordinary power and influence of bring people together. As we navigate the intricacies of trade shows and
Due diligence plays a vital role in ensuring success in virtually every aspect of your life. Most people like to make good, informed decisions. So why should trade shows be any different? You don’t buy something because everyone else is doing it, or jump off a bridge to do the same, but why attend a
SAN FRANCISCO — Inspired by the job boards of yesteryear, a newly launched recruiting platform, Hiresoft, is opening up a new revenue stream for trade show organizers and new opportunities for exhibitors and attendees. One of the platform’s biggest benefits is its ease of use. Its intuitive setup and customizable features make it quick and
Launch of a new recruitment platform for trade shows Read More »
One of the fastest-growing segments of the trade show industry in 2024: international attendance and exhibitors. In fact, international travel to the U.S. is growing rapidly, with volume expected to reach 98% of 2019 levels in 2024 (up from 84% in 2023), according to the latest data from the US Travel Association (USTA). After international
International participation in US trade shows is Read More »
TORONTO — Entertainment provider Marketplace Events (MPE) has acquired 31 events from Master Promotions, Ltd., a leading Canadian event management company. This is the largest acquisition in MPE’s history, including 14 sports and outdoor shows, seven home shows and 10 trade shows, marking MPE’s return to the B2B trade show space and introducing it to
Marketplace Events acquires 31 shows from Master Promotions, Read More »
One of the fastest-growing segments of the trade show industry in 2024: international attendance and exhibitors. In fact, international travel to the U.S. is growing rapidly, with volume expected to reach 98% of 2019 levels in 2024 (compared to 84% recovered in 2023), according to the Latest data from the US Travel Association (USTA). After
International participation in US trade shows is Read More »
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