Imagine the perfect moment. A beautiful view, the best music, the right people – all working together to create the perfect synergy. What if you could create this level of experience for your customers? It’s possible! Creating experiential experiences is a great way to engage your audience. The good news is that if you can […]
How to Think Like a Marketer for Truly Experiential Events Read More »
Get a head start on the competition with virtual events! Virtual isn’t just a buzzword, it’s a powerful tool that businesses can use to enhance their brand and help them achieve their goals. From prospecting new customers to recruiting top talent, virtual events help increase engagement, interaction, and communication in the digital space. Tips for
Diversity is a buzzword these days, but what does it actually mean in the context of your business? Ultimately, it’s about having perspective and being open to new thoughts and ideas. When we keep perspective, we keep our minds open and attentive to what’s happening in the world around us. It challenges our thinking and
How to be authentic and inclusive at your events Read More »
Social media influencers are all the rage right now! It’s a cultural movement, and here’s why you should be a part of it. Influencer partnerships are becoming increasingly popular in the marketing world. And it’s no surprise! They allow brands to reach their target audience in an authentic and engaging way. In other words, brands
Using influencers to drive engagement for your events Read More »
CHICAGO — This year’s Trade Show Executive (TSE) Pioneers are a group of innovative and influential industry professionals who are making significant contributions to their organizations. EAST I sat down with Lindsey Hall, Director of Event Registration at Questex, to learn more about her career journey, the lessons she’s learned, and what she’s looking forward
Small events are actually the next big thing. It makes sense that these smaller events are so successful! Creating a casual, “small” environment naturally places an emphasis on customer experience, intimacy, and engagement. Make it exclusive Brands are taking control and hosting events that only invite their customers and prospects to. This can create a
CHICAGO — This year’s Trade Show Executive (TSE) Pioneers are a group of innovative and influential industry professionals who are making significant contributions to their organizations. EAST I sat down with Joe Kowalsky, Director of Events at CloserStill Media, to learn more about his career journey, the lessons he’s learned, and what he’s looking forward
A look back at the importance of trade fairs Traditionally, annual trade shows were the heart of a company’s marketing strategy. They were essential for generating sales, meeting customers, and showcasing the vitality of the company. However, in the mid-2010s, the dynamics changed dramatically. The digital revolution: a new marketing landscape The rise of the
The Evolution of Trade Shows and Events: A Guide for Read More »
We understand that in a crowded market, it’s essential to stand out and make a lasting impact on your audience in the events industry. That’s why we’re excited to share with you the key takeaways from one of our podcast guests, Dan Gingiss, who is an expert in creating remarkable experiences that not only captivate
Transforming Ordinary Events into Extraordinary Events: 5 Keys Read More »
CHICAGO — This year’s Trade Show Executive (TSE) Pioneers are a group of innovative and influential industry professionals who are making significant contributions to their organizations. EAST I sat down with Debbie Schmidle, Senior Marketing Manager, Spa & Wellness at Questex, to learn more about her career journey, the lessons she’s learned, and what she’s
CHICAGO — This year’s Trade Show Executive (TSE) Pioneers are a group of innovative and influential industry professionals who are making significant contributions to their organizations. EAST I sat down with Kim Sillo, Marketing Director at RX Global, to learn more about her career journey, the lessons she’s learned, and what she’s looking forward to
In the world of event marketing, creating unforgettable experiences is the ultimate goal. After all, a forgettable event can be a significant risk to an event marketer’s career. If no one remembers your events, did they even happen? Well, we know they did. didbut does it matter if no one else does it? How to
CHICAGO — Net Zero Carbon Events (NZCE), the strategic alliance of European national convention bureaus, and Gevme have collaborated to launch the Sustainability Hub for Events. The new platform uses AI to simplify sustainability guidelines into actionable steps for events. Sustainability Hub for Events works by indexing event data to create personalized recommendations based on
Launch of a sustainable development hub for events Read More »
Seattle is home to a vibrant, inclusive culture, an iconic cityscape, and a booming tech culture. This 75-square-mile northwest city, while best known for its coffee scene (it’s the hometown of Starbucks), has a thriving meetings and events landscape marked by LEED-certified hotels filled with eco-friendly initiatives, locally-sourced culinary experiences, and over a million square
Featured Destination: Seattle Hosts 15 Events Across City Read More »
As we turn the page on a new year, it’s time to look ahead and plan for a successful 2024. At the heart of your strategy should be a commitment to truly understanding your customers and meeting them where they are. This is called customer-centric marketingand your events should follow the same general guidelines, but
Meeting customers where they are: a new approach to events Read More »
The events industry is undergoing a transformation, driven primarily by the technological growth of artificial intelligence (AI). AI offers event professionals the ability to streamline operations, engage audiences, and optimize experiences in ways previously only imagined in science fiction. But how exactly do you integrate AI into events, and what are the best practices for
Tips for AI Events: Leveraging Artificial Intelligence in the Read More »
Corporate events play a key role in defining brand experiences and connecting with customers. They’re at the heart of industry meetings, where it’s all about building relationships and leaving a lasting impression. When done right, these events tell your brand story in an engaging way, coupled with creative marketing tactics. Let’s find out what it
Mastering Corporate Events: Your Complete Checklist for Read More »
Seattle is home to a vibrant, inclusive culture, an iconic cityscape, and a booming tech culture. This 75-square-mile northwest city, while best known for its coffee scene (it’s the hometown of Starbucks), has a thriving meetings and events landscape marked by LEED-certified hotels filled with eco-friendly initiatives, locally-sourced culinary experiences, and over a million square
Featured Destination: Seattle Hosts 15 Events Across City Read More »
TORONTO — Entertainment provider Marketplace Events (MPE) has acquired 31 events from Master Promotions, Ltd., a leading Canadian event management company. This is the largest acquisition in MPE’s history, including 14 sports and outdoor shows, seven home shows and 10 trade shows, marking MPE’s return to the B2B trade show space and introducing it to
Marketplace Events acquires 31 shows from Master Promotions, Read More »
info@popup-booth.com
Monday to Friday 8:00 AM—8:00 PM
International Exhibition Center, No. 1 Furniture Avenue, Houjie Town, Dongguan City, Guangdong, China
Please leave your requirements and PopUp will contact you within 24H!
