NEW YORK CITY — The Winter 2023 edition of Store objectwhich was held from February 5 to 7 has Quay 36, The event was sold out with a 30% increase in exhibitors compared to a record summer 2022 market. To accommodate the expanded show, a new pavilion – the Cityside Pavilion – was connected to the existing Riverside Pavilion at Pier 36. Additionally, this year’s show is six times larger than its first event in 2018.
“The show was very well attended by high quality buyers from all over the US. We met many new clients as well as existing clients like the Museum of Modern Art,” says Jackie Piper, co-founder of British Colour Standard. Piper, who is based in London, was delighted that her company had a booth at the entrance to the exhibition space.
Black designers were highlighted as part of Shoppe Object’s Black Lives Matter Action initiative, and national pavilions included Showcase Japan and Made in Ireland.
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“After a remarkable summer show and heading into the unknown of 2023, we aimed high, setting some pretty ambitious expansion goals, and I’m beyond thrilled to say we’ve exceeded them, continuing to raise the bar for our community,” said Jesse James, show founder and director. Shoppe Object was acquired by International Market Centers in 2022. “The significant expansion of our presence this winter is both a response to the needs of our shoppers and the continued strength of our waitlist. This has been in the works for some time, and the addition of our new Cityside Pavilion, connected to our existing Riverside Pavilion at Pier 36, allows us to bring a greater selection of quality brand partners to our unique hybrid model, Shoppe Object and its digital counterpart, Shoppe Online.”
Shoppe Object presents a shared ethos focused on all that is good, beautiful, innovative and well made.
“Shoppe Object was a true sensory experience that immersed those fortunate enough to attend in innovation, style, exceptional design and quality craftsmanship. I was inspired and delighted to meet so many great creators who are creating products that raise the bar for sophistication and taste,” said Liz Murphy, abstract artist and interior designer.
Omnichannel sales model
Ribbon is the show’s technology partner, creating a unified in-person event with e-commerce offerings. The two partners joined forces in spring 2020 with an eye toward the future, adopting an omnichannel sales model.
“In the next five years, every trade show will have a B2B e-commerce component. Shoppe Object had the courage to take this step before the pandemic. We are excited to partner with them to innovate in this space,” said Vinit Patil, CEO, Ribbon.
Today, trade show technology is no longer a nice-to-have, but a must-have. “Adopting the hybrid show model has been a critical part of our show success over the last three years. We worked with Ribbon to design a platform that could scale as our physical show business grew,” said James.
Contact Jesse James atinquiry@shoppeobject.com; Vinit Patil andvinit@meetribbon.com; Liz Murphy at lizziemurphy@mac.com; Jackie Piper atjackie@designedcolour.com