Shanghai International Intellectual Property Licensing Industry Exhibition

Shanghai International IP Licensing Industry Expo, CIPE (abbreviation: Shanghai Licensing Expo), founded in 2013, is China’s first creative industry exhibition called “IP Licensing”. It is committed to promoting effective connection and cooperation between traditional businesses and IP copyright holders. -Border cooperation required eight years of development. It has been deeply involved in China’s intellectual property licensing industry for 11 years and has accumulated and integrated a huge customer resource of more than 300,000 people.

The theme of the latest CIPE Licensing Expo in Shanghai was “Setting Trends and Driving Consumption”. It will establish linkages with industry associations across the country, including household products, 3C digital, apparel, toys, food and other sectors, to help intellectual property stakeholders to define the entire industrial chain. The exhibition area reaches 30,000 square meters, the occupancy rate of exhibitors reaches 100%, more than 600 companies participate in the exhibition, and more than 1,000 popular IPs are exhibited together. The number of domestic and foreign professional visitors reached 48,683, an increase of 16.3% from 41,634 visitors in 2019. 289 domestic industry media actively participated and focused on reporting this event annual for the licensing sector.

The Shanghai CIPE Licensing Exhibition is held at the same time as the “Shenzhen International Digital Cultural Tourism Exhibition” and the “Shenzhen Cross-Border E-Commerce Product Selection Exhibition”, and the total exhibition area has been extended to 90,000 square meters. This licensing exhibition will also rely on the resources of the same period, in the form of “content + technology”, to create a unique licensing monetization exchange platform with intellectual property as the core, cultural tourism as the support and e-commerce. as a channel, enabling all participating companies to achieve better returns in the market is a worthwhile journey.