SAUDI HORECA 2024 International Food and Hospitality Exhibition in Saudi Arabia in Riyadh

The Riyadh International Food and Hospitality Exhibition (HORECA) in Saudi Arabia is the leading event for the food and hospitality industry in the Middle East. Its influence extends to key markets such as Lebanon, Jordan, Kuwait, Oman, as well as Riyadh and Jeddah in Saudi Arabia. The history of the exhibition, especially in Riyadh, Saudi Arabia, has been successfully running for thirteen years, creating an extraordinary industrial status.

After more than thirty years of hard work, the HORECA exhibition series has not only witnessed the vigorous development of the Middle East’s hotel, catering and food industries, but also become an important driving force in promoting the in-depth integration of the region’s upstream and downstream industrial chains. It has built an unprecedented communication platform for the industry, bringing together the world’s top suppliers and buyers to jointly explore new market opportunities and promote business cooperation and innovation.

Today, this annual event has become a must-attend business event in the hospitality industry, catering services, and food and beverage fields in Saudi Arabia and the entire Middle East. During the exhibition, it not only provides efficient and convenient B2B procurement services, but also carefully plans a series of colorful activities and performances, covering high-end seminars, exquisite culinary art demonstrations, fierce barista competitions, etc., all-round and multi-angle Showcase the latest trends and technological innovations in the industry.

In addition, with its strong brand appeal, HORECA has attracted the active participation of many renowned exhibitors, professional visitors and industry leaders from home and abroad, forming a comprehensive event integrating information exchange, product display, technical cooperation and international brand promotion. scene. Here, every handshake can open a new chapter of cooperation, and every exchange will spark new sparks of inspiration, jointly pushing the Middle East food and hospitality industry towards a more glorious future.

Market analysis:

Saudi Arabia is the largest food and beverage consumer market in the Gulf!

Since 1970, the Kingdom of Saudi Arabia has become the largest producer of food and beverages in the Middle East. The food trade market is also the largest food processing and packaging market in the Middle East, with an annual transaction volume ofThis is worth around US$3 billion, representing 72% of the total packaging industry in the Gulf.

◊According to a World Bank report, 80% of Saudi Arabia’s food needs are imported and only 20% of the food is supplied locally. The average dependence of GCC member states on imported food is 90%, with Qatar being the highest at 97%, followed by Bahrain at 92%; Kuwait in third place at 91%;

◊Saudi Arabia is the most populous member of the Gulf Cooperation Council (GCC), with a total population of 29 million, or 70% of the total GCC population, 50% of whom are young people under the age of 25. Food and agricultural imports account for 15% of total imports

◊According to reports, the number of tourists in Saudi Arabia is expected to reach 30 million by 2025. Now more than ever, hoteliers need to invest in properties to compete. The growth of the sector shows no signs of slowing down and the opportunities for suppliers are enormous.

◊Saudi Vision 2030 aims to increase investment in tourism and double the number of hotel rooms to 500 million by opening it to foreign tourists. There are more than 130 hotel projects under construction in Saudi Arabia, including the world’s largest hotel. It has 10,000 rooms and 70 restaurants. Saudi Arabia continues to offer a very profitable market for hotel suppliers.

◊(Global Times full report)The International Exhibition Bureau issued an announcement on the 28th.Saudi capital Riyadh wins 2030 The right to host the World’s Fair.Saudi Arabia to host Expo 2030In addition to the conference, there will also be Asian Cup 2027, Asian Cup 2029 Winter Games, 2034 Asian Games, 2034 World Cup.

◊ The official Saudi Press Agency said that Riyadh had been chosen to host the World Expo, “underscoring Saudi Arabia’s influence and leadership role, as well as the international trust it has earned” and that “Saudi Arabia has become an ideal destination for hosting major international events.” Saudi Arabia will reportedly spend $7.8 billion to stage the largest World Expo in history. The Associated Press said Saudi Arabia expects the Expo to attract 40 million tourists to Riyadh.

◊AFP said hosting the World Expo is of great significance to Saudi Arabia. The year 2030 is of great symbolic importance to Saudi Arabia and is a key milestone in the Saudi Crown Prince’s Vision 2030 plan to diversify the Saudi economy. Through the World Expo, Saudi Arabia will be able to attract more international tourists and increase trade.

Exhibition Review：

Expo Hotel Jeddah Saudi Arabia 2023:

• More than 230Exhibition of exhibitors,32%international exhibitors,6300 exposed brands of 13 country, exhibition area More than 15,000square meters
• 82%Exhibitors were satisfied with the results of the exhibition.
• More than 15,000 peopleVisitors, the total value of business transactions signed during the exhibition was approximately 1.3 billionRial

Saudi Hotel Riyadh 2023:

• More than 500exhibitors,46%international exhibitors,17000 exposed brands of 47 country, exhibition area More than 20,000flat
• 81%Exhibitors will rebook their booth for the next on-site session.
• More than 34,000Visitors, the total value of business transactions signed during the exhibition was approximately 3.16 billionRial (approx. 6 billion yuan）

Food and Beverage, Bakery and Baked Goods, Cakes, Oats, Cereal and Pulse Products, Condiments and Jams, Candy, Dairy and Milk, Egg Products, Ethnic Food, Fresh Produce, Frozen and Chilled Food, Fruit and Pickle Products, Grocery, Ingredients and Semi-Finished Products, Pasta/Noodle Products, Snacks, Vegetable and Pickled Products, Beer, Coffee and Tea, Fruit Juices and Soft Drinks, Retail and Catering Equipment, Bar and Cafe Equipment, Furniture and Supplies, Cleaning, Sanitation Equipment and Supplies, Dishwashers and Dishwashing Equipment, Catering Equipment, Hotel Security Technology, Hotel Supply and Service Companies, Leisure and Entertainment Equipment, Ovens and Accessories, Refrigeration Equipment, Catering Suppliers and Service Companies, Steamers (Steam Pans), Tableware, Commercial Refrigerators, Freezers, Cool Cabinets, Ice Machines, Dishwashers, Food Processing Equipment, Food Equipment and beverage, kitchen machines, cooking equipment, ovens, ovens, buffet stoves, ice cream machines, ice crusher, juice machine, coffee machine, stainless steel kitchen equipment, self-service tableware, meat grinder, vegetable machine, etc.