The National Hardware Show (NHS), the annual show and the conference for the industry for improving the house and equipment produced by the organizer of the independent RX program, launches an exclusive two -day event for industry influencers.
Context: Held each year in Las Vegas, the NHS attracts house centers, independent retailers, online retailers, wholesalers, distributors and others to discover new products, innovations and trends in the home improvement industry and the DIY (DIY). In 2024, the event attracted more than 11,000 participants and 1,400 exhibitors at Las Vegas Convention Center (LVCC). This year’s NHS will take place from March 18 to 20 at the LVCC.
Need to know: Located from March 18 to 19 in the West Hall of the LVCC, the NHS influencing Summit will bring together content creators, equipment, outdoor life, grilling, painting, electricity, construction, work of wood, agriculture, plumbing and lovers of amateurs to meet brands to promote innovation, creativity and partnerships.
Global image: Designed for all storytellers in the industry, the immersive program will offer a myriad of practical content creation opportunities, significant industry connections, educational sessions led by the best professionals and exclusive events, including VIP networking opportunities with the best brands and retailers.
Who will be there: Influencers such as action tools, byo tools, tool prostheses, chuck flavor gear, the Dirt monkey, design tools, and many others should attend the inaugural event, according to RX officials.
What they say: “We are delighted to welcome the NHS influencing Summit, an exciting opportunity that allows influencers to continue to shape the future of the home improvement industry with products and connections established on the trade fair floer,” said Hector Morfin, NHS event chief. “This summit is much more than networking; It is a question of creating real connections, triggering new ideas and offering influencers a platform to stimulate innovation and growth of the industry. We can’t wait to see how these collaborations will help push the limits and raise the renovation space at home to new heights. »»
The strengths of the calendar at the top of the influence of the NHS include:
Day 1:
- Private show floor visit: During this guided backstage visit to the NHS show room, participants will be able to capture exclusive content and enjoy a head-on-one time with exposed brands and industry leaders.
- Sessions and round tables: Emerging and established creators will obtain precious information from the sessions covering trends, strategies and best practices in the industry. These discussions go beyond the categories to offer practical and exploitable advice on the growth of its brand, the creation of impactful content and maintenance in a constantly evolving digital landscape.
- Invitation to VIP party at the alleging stadium: The networking party engaging with industry leaders, retailers, brands and influencer colleagues will offer high -end catering, entertainment and a memorable location.
- Lunch and collaboration competition on the theme: Participants will join their colleagues influencer for an hour’s challenge that associates them with peers to create exceptional content presenting the latest innovations of the show. Influencers will have the opportunity to collaborate, share ideas and extend their scope by relying in the single public of others.
Day 2:
- Themed breakfast and peer meeting:Participants will launch the day with a theme breakfast and fun activities designed to promote authentic connections.
- Introducing access to NHS Cook-Off:Influencers will have the opportunity to go behind the scenes of the annual competition of the NHS Cook-Off and to capture the exclusive content of grills, smoking and the tasting of renowned chief dishes.
- HAPPY HOUR OF NETWORK:The day will end with a relaxed and relaxed happy hour, where influencers and exhibitors will have the chance to meet to celebrate new connections and collaborations. The event is designed to provide influencers with a framework to engage directly with brands, explore partnership opportunities and lay the basics of future content and collaborations.
The TSNN sat with the NHS marketing director, Lauren Csire, to find out more about the NHS influencing Summit and why the show launches this special event.
Why launch an influence event at the National Hardware Show and why now?
The decision to launch the summit of influence is rooted in the evolutionary landscape of the way in which consumers and professionals engage with brands and products. Influencers have the power to educate products, educate the public and promote real connections. Practical nature and focused on the products of the equipment industry and the improvement of the house has paved the way for influencers to become key engines to shape consumers’ decisions, and in turn, a precious participant category for the NHS.
The presence of influencers at the NHS extends the impact of the presence of our companies exhibiting beyond the show and offers them a precious exhibition to a large digital audience, reaching millions of potential customers. Influencers complete the basic B2B nature of the NHS by allowing brands to connect both with digital communities and the main decision -makers, fill the gap between the wide range of consumers and direct commercial opportunities. We have experienced considerable success and satisfaction on the part of influencers who attend the event and the exhibitors with whom they are committed. We are delighted to develop this success this year by presenting the NHS influencing Summit, which will offer even more opportunities for the participant in influence, including networking, dedicated event planning resources and education sessions and tailor -made workshops.
How do you check the participants for this invitation event only? What types of skills are needed?
The summit of influence was designed to provide valuable information and opportunities at all levels, to address emerging and established creators. To ensure that we organize a relevant and committed community, our qualification team carefully deals with each influence recording to verify the criteria such as the presence of an active platform and an alignment on the objectives of the show. We are looking for influencers who wish to have a real impact in the equipment and the domiciliary renovation space, whether via social media, blogs, video content or other online platforms. This ensures that influencers participating in the event are not only relevant but also have the potential to create authentic connections with brands and products presented at the NHS.
What will be your success measures with this event and plans to do so every year at the NHS?
Our measures will be focused on several key areas: commitment, direct feedback and the measurable impact on the visibility of products. We will follow the level of interaction between influencers, exhibitors and participants, as well as on conversations and content of social media created by influencers before, during and after the event. In addition, the collection of direct comments of customers is an absolute priority to assess global satisfaction on both sides. It is always rewarding to hear stories of success, such as new partnerships and increased demand from products, which arise from the connections established at the NHS. This has been a highlight coherent in recent years, and this is something that we are committed to promoting even more.
Given the growing influence of content creators and their role in training consumer behavior, there will always be an influencer component as a recurring part of the NHS experience. Our objective is to continuously evolve the event to reflect the evolution of the industry landscape and to ensure that there remains a precious resource for influencers, participants and brands.
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