LONDON – According to a global industry study conducted by RX, nothing beats a face-to-face meeting for doing business. Even as new technologies are adopted, in-person events remain important for learning, networking, sourcing and sales, the study reveals.
The RX Customer Mindset Tracker, an evolution of the company’s COVID Barometer study published in 2020 and 2021, aims to understand challenges and attitudes toward events as COVID continues to change the world.
Face-to-face remains a key priority for survey respondents, with 78% of businesses saying trade shows offer them something unique that can’t be created elsewhere. This is up from 68% in 2021.
The RX Customer Mindset Tracker reveals that the top challenges for exhibitors and attendees post-pandemic include reduced sales, meeting new customers and keeping up with market trends – issues that trade shows are uniquely equipped to address.
RX events have evolved over the past two years to meet the needs of the company’s customers and now include digital and annual engagement. These new offerings help build relationships, retain exhibitors and attendees, and drive growth.
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New digital and data analytics tools enable RX clients to derive even more value from their participation by capturing more leads, increasing brand awareness, closing the loop on event ROI and benchmarking against the competition.
“The research confirms that there is a strong desire among exhibitors and visitors to grow their businesses and expand into new products and markets,” said Gaby Appleton, Director of Digital Products at RX. “RX is well positioned to help them achieve this, not only through our global portfolio of face-to-face events, but also through our digital lead generation, networking, meeting and branding tools.”
The RX Customer Mindset Tracker study was developed by the RX Global Digital Insights team. For an in-depth look at this study, click here.
Contact Gaby Appleton at gaby.appleton@rxglobal.com