LONDON — Trade show giant Reed Exhibitions Group (RELX Group) has announced a multi-year agreement for RX Austria & Germany to use German company ADITUS as its exclusive ticketing partner. ADITUS’ multi-tiered services include registration and operational control, as well as digital marketing.
The ADITUS “Exhibitor Service Center” allows exhibitors to directly invite their customers and insert targeted advertising in the ticketing. Visitors can inform their contacts via social media and invite them to join the event. The ADITUS suite of services also includes real-time reports on updated registration and admission statistics, as well as push reports providing all relevant key performance indicators.
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The company also recently added the “G³ Fast Lane,” where attendees can upload digital proof of vaccination during pre-registration and have it verified online for immediate access to the show. The system also allows attendees on-site to scan their EU vaccination certificates for verification.
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Founded in 1998 and headquartered in Hannover, Germany, ADITUS has coordinated visitor flow at numerous international events, including major trade and consumer shows, conventions and cultural events in Germany, France, Great Britain, Italy and Switzerland. RX subsidiary Mack Brooks has partnered with ADITUS since 2018 for on-site admissions support, including live badge printing, as well as exhibitor services.
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“With ADITUS we have found a reliable partner for ticketing and admission solutions. We were particularly impressed by the focus on user experience,” said Lukas Camphausen, Head of Digital Operations at RX Austria & Germany.
Contact Luke Camphausen at Luke.camphausen@rxglobal.com