- Holding time:October 15-18, 2025
- Showroom:Crocus Expo, Moscow, Russia
- Exposure scale:60,000+ square meters
- Industry:Medical/beauty/oral/healthcare
- Hold cycle:Once a year
- Number of exhibitors:1600+
Presentation of the exhibition
INTERCHARM international beauty exhibition, as the largest exhibition of the beauty and cosmetics industry in the Russian Federation, occupies a central position in the beauty market of the Russian Federation. The Moscow International Beauty Products Exhibition is a leader in the field of beauty product exhibitions in Eastern Europe. The Moscow Beauty Exhibition has become one of the most authoritative and influential beauty exhibitions in the post-Soviet region and won the honor of being ranked among the top 5 perfume and beauty exhibitions in the world. Every year, this exhibition brings together many companies with strong interest in the markets of Russia and Central and Eastern Europe to participate in this great event.
Summary of the last session
- More than 1,600 exhibitors from 17 countries
- Number of Chinese exhibitors: 548
- Exhibition area: 60,000 square meters, 7 exhibition halls
- More than 80,000 professional visitors
Market analysis:
Russia is one of the important destinations for Chinese cosmetics exports, and Russian consumers have a growing demand for Chinese cosmetics, especially skin care products and color cosmetics. Sales of Chinese cosmetics in the Russian market are increasing year by year, and the brand’s influence is gradually expanding. In addition, Chinese cosmetic raw materials are also well received by the Russian market. Russian cosmetics manufacturers need to import a large amount of cosmetic raw materials, such as Chinese herbal extracts, herbal extracts, etc. from China. These raw materials are natural, safe and effective and meet the needs of Russian consumers. Chinese cosmetics and cosmetic raw materials have broad development prospects in the Russian market, but they also face certain challenges, such as improving brand awareness and quality and adapting to different market environments. .
Exhibition scope
beauty products:Perfumes, spices, makeup and skin care products, natural beauty products, baby skin care products, hygiene products, BAAS, daily chemicals, daily necessities, cleaning products, professional cosmetics for beauty salons, beauty equipment, SPA products, cosmeceuticals, oral and dental products Care products, shaving, beauty gifts, etc.
Nail products:Manicure services, manicure tools, nail strips, nail polish, foot care products
Beauty packaging materials and raw materials:Perfume bottles, nozzles, glass packaging, plastic packaging bottles, beauty printed packaging, beauty chemical raw materials and ingredients, spices, manufacturing labels, private brands, etc.
beauty equipment:SPA equipment, beauty equipment, machines and equipment for cosmetic industry, health care products and equipment
hair products:Hair dryers, electric splints, hairdressing tools, professional hair care products and equipment, beautician care devices, wigs, etc.
Other products:Piercing and tattoo equipment, fashion accessories, jewelry, beauty supports, etc.
Beauty agency:Consulting companies, sales agents, designers, window designers, beauty agencies, professional associations, publishing houses, business magazines
Exposure process
9 square meters international standard booth, standard booth configuration
• An information desk • A table and two (three) chairs
• Carpet • Basket
• Business facade • Two (three) wall panels
• Spotlights • An electrical outlet, etc. ;
For reference only, please refer to the actual exhibition setup.
Raw space stand: does not include any installation
