The 2024 Middle East Home Appliances and Electronics Exhibition MECES (MIDDLE EAST CONSUMER ELECTRONICS SHOW) will be held at the Abu Dhabi National Exhibition Center from November 12th to 14th. The exhibition is expected to cover an area of 10,000 square meters and will attract more than 10,000 visitors.
In terms of exhibits, it will cover multiple exhibition areas, including smart home appliances, smart kitchen appliances, personal care small appliances, and communications and interconnection equipment. These exhibition areas will display home appliances and electronic products including air conditioners, refrigerators, washing machines, air purifiers, various smart kitchen appliances, hair dryers, electric shavers, mobile phones, computers, etc.
In addition, the exhibition will also attract home appliance and electronics companies from all over the world to participate, providing them with a platform to display products, exchange technologies and expand markets. At the same time, the exhibition will also hold a series of supporting activities, such as the Middle East Consumer Technology Development Conference, China’s key provinces and cities investment environment and major project promotion conferences, etc., to promote the development of consumer technology in the Middle East and international economic and trade cooperation.
Market Advantage
The Middle Eastern country of the United Arab Emirates is the core hub of the Middle East region and occupies a very important strategic position in the fields of shipping, aviation, exhibitions, etc. Abu Dhabi is the capital of the UAE and an important political, industrial, cultural and commercial center.
The Middle East is a region with one bay, two oceans, three continents and five seas. It occupies a pivotal position connecting Asia, Europe and Africa and bridging the Atlantic and Indian Oceans. It covers more than 20 countries and regions, with a population of 490 million. It is extremely rich in strategic resources such as oil and gas, and has a strong demand for consumer technology products such as home appliances and consumer electronics.
In the great changes that have not been seen in a century, the political and economic relations between China and Arab countries in the Middle East are becoming increasingly close, and the first China-Arab Summit was successfully held in Riyadh, the capital of Saudi Arabia, on December 9, 2022. The summit issued the “Riyadh Declaration of the First China-Arab Summit”, announcing that China and Arab countries agreed to make every effort to build a China-Arab community with a shared future for the new era. President Xi Jinping proposed eight joint actions for China-Arab practical cooperation, including joint actions on green innovation and energy security, which pointed out the direction for the deepening development of China-Arab relations in the future. At the same time, the gradual implementation and promotion of cross-border RMB settlement in the Middle East will effectively help companies reduce exchange rate risks.
1. Exhibition Information
1. Exhibition name: 2024 Middle East Home Appliances and Electronics Exhibition;
(2) English name: Middle East Consumer Electronics Show (MECES)
3. Date: November 12-14, 2024
4. Venue: ADNEC Center Abu Dhabi, UAE (Abu Dhabi National Exhibition and Convention Center)
(V) Exhibition scale: 12,000 square meters
(VI) Expected audience: 10,000+
2. Exhibition Area Planning
1. Smart home appliances exhibition area: air conditioners, refrigerators, washing machines, air purifiers and other smart home appliances.
(II) Smart kitchen appliances exhibition area: various smart kitchen appliances, including coffee machines, electric ovens, induction cookers, microwave ovens, soybean milk machines, rice cookers, etc.
(III) Personal care small appliances exhibition area: hair dryers, electric shavers, electric irons, hanging irons, electric toothbrushes, etc.
(IV) Audio-visual equipment exhibition area: video solutions, display equipment, speakers, car media, headphones, microphones, etc.
(V) Communication and Internet Equipment Exhibition Area: mobile phones, computers, Internet equipment, mobile payment equipment, etc.
3. Exhibition Supporting Activities
1. Opening Ceremony of the Exhibition: Senior officials from China and Algeria, representatives of business associations and well-known enterprises are invited to attend the opening ceremony.
2. Middle East Consumer Technology Development Conference: Focusing on the Middle East, the conference invites top companies in the fields of home appliances, communications and Internet equipment to discuss the development trends of consumer technology.
(III) Investment environment and major project promotion conferences in key provinces and cities in China: Invite key provinces and cities to hold investment environment and major project promotion conferences, and organize interested enterprises in the Middle East to attend the conferences for docking.
(IV) Market research and docking: Organize enterprises to conduct market research and docking with well-known local supermarkets, trade markets and government departments.