BANGKOK — The opening of Bangkok’s new Queen Sirikit National Convention Center (QSNCC) in September has helped position Thailand at the heart of the region’s trade show industry. The QSNCC is five times the size of the original venue, which dates back more than 30 years, and now has 300,000 square meters (over 3.2 million square feet) of space, including nearly 78,500 square meters (845,000 square feet) of exhibition space.
With this significant expansion, which allows QSNCC to host multiple events simultaneously, trade show organizers are ready to book this versatile venue. Events and trade shows are already booked through 2023, including the prestigious APEC Economic Leaders Week, which will be held from November 14-19. QSNCC event bookings include 60% international traders and 40% local organizers.
ASEAN APLF 2022 (Leather Fair), another show benefiting from the new centre, is moving from its previous location in Hong Kong to the QSNCC. The show will be held from 19 to 21 October.
“Since the 10-nation ASEAN bloc has reopened for business, and with Bangkok at its centre, Thailand’s capital city will become its commercial hub and the starting point for APLF ASEAN 2022 to welcome buyers from the Asia Pacific (APAC) region once again,” said Grace Lee, APLF Event Director. “The newly renovated QSNCC, equipped with world-class exhibition facilities, is located in the centre of Bangkok. It is well-connected by all modes of transport and will be a very convenient location to welcome international buyers and business travellers.”
Cutting-edge technology
Surrounded by glass, the new convention centre features Thailand’s high-speed infrastructure system supporting 5G, fibre optic and Wi-Fi connections throughout the space, as well as contactless access and smart event platform management systems. Smart technology includes a people counting system, a 3D stereo vision sensor to track and analyse traffic in real time, and smart lighting, with wireless control and LED lighting.
Show organizers will also find an ideal layout to accommodate exhibitors, such as loading dock levelers that provide direct access to the exhibit hall and nearby freight elevator access to other floors. QSNCC has a complete, certified and approved rigging system with a maximum load of approximately 11,000 pounds. The loading area freight elevators provide direct access to the ground and first floor exhibit halls.
Exhibitors can also enjoy ample space at QSNCC, which features a pillar-free and seamless exhibition space.
“Thailand is a hub for the growing fresh fruit and vegetable sector in Asia and the new QSNCC is well equipped with state-of-the-art facilities, strategic location, technology and services,” said David Axiotis, Executive Director of Global Produce Events (HK) Limited. Hong Kong-based Asia Fruit Logistica will hold its event at QSNCC from November 2-4. “We believe the new QSNCC will be an ideal event platform to showcase innovation and provide business opportunities for all exhibitors.”
QSNCC has also been built to the highest standards of sustainability. Its central location is accessible by a direct connection to Bangkok’s MRT metro and it is also easily accessible by BTS Skytrain, taxi, bus or car. The facility will also be Thailand’s first LEED Silver certified convention centre and the first to receive the Leadership in Energy and Environment award.
The centre used environmentally friendly building materials, adopting 25% recycled products and 75% recyclable products, solar panels on its roof and energy-saving appliances. The QSNCC also houses a large green space, Benjakitti Park.
“The new QSNCC is located in the heart of Bangkok and is easily accessible from all public transport as a city centre. It allows exhibitors and visitors to travel to the venue without any hassle,” said Sanchai Noombunnam, Managing Director of Informa Markets for Thailand. Informa Markets is hosting its upcoming Jewellery & Gem ASEAN Bangkok 2023 from Singapore at QSNCC. “QSNCC is at the forefront of sustainability and is conscious of its impact on the environment and community, which is in line with Informa Markets’ business and show commitments.”
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