Pure International Clothing Fair in London, England is a famous European fashion exhibition. It is jointly organized by Emap Fashion in the UK and Igedo in Germany. It has become a grand event in the European clothing industry. Pure London International Women’s Clothing Exhibition is held twice a year, showing autumn and winter clothing in February and spring and summer clothing in September. Pure has been held in the past at the same time as Premier, a modern and classic women’s clothing show, Pure is a contemporary and designer women’s clothing show. In February 2003, the two exhibitions were merged into Pure exhibition. The Pure exhibition began in 1997.
The following is a detailed introduction to the exhibition:
1. Basic information
Exhibition name: London International Clothing and Fabrics Exhibition, UK, Pure London, Autumn and Winter
Hosting time: September 7-10, 2025
Organizer: Hyve Exhibition Group
Exhibition cycle: two sessions a year (divided into spring, summer, autumn and winter)
2. Exhibition scale and exhibition area settings
Exhibition area: up to 90,000 square meters
Number of exhibitors: including exhibitors from China, India, the United Kingdom, Cambodia, Pakistan and other countries and regions
Number of viewers: including fashion buyers, designers, retailers and industry professionals from around the world
Exhibition area settings: The exhibition usually has multiple exhibition areas, such as branded women’s clothing, branded men’s clothing, jewelry and jewelry, branded clothing and footwear, international procurement areas, etc. In addition, there may be special sustainable exhibition areas, Pop creative spaces, Menswear men’s clothing exhibition areas, etc. to meet the needs of different exhibitors and audiences.
3. Exhibit scope and characteristics
Exhibits range: cover many fields such as men’s clothing, women’s clothing, children’s clothing, workwear and uniforms, clothing (such as gloves, hats, scarves, bags, accessories, etc.), fabrics (such as denim, wool, silk, cotton, etc.), and small equipment (such as sewing machines, label machines, printers, etc.).
Features: Pure London Autumn and Winter Exhibition focuses on mid-to-high-end brand products, focusing on displaying the best fashion displays and latest trends that must be found in the season. At the same time, the exhibition also emphasized sustainable development and creative innovation to promote green transformation and cutting-edge dialogue in the fashion industry.