NEW YORK — The Information markets The Fashion Team is leading the way in a new era of shopping experience with PROJECT presents: In your neighborhoodThe three-day event, billed as a “gathering of the menswear community,” will showcase a collection of contemporary menswear brands presented exclusively with PROJECT in New York City from January 24-26, 2024.
The setting is 45 Downing Street, a charming townhouse in Greenwich Village. Featured brands include Beams Plus, Keen, Gant, Ahlem, Ordinary Fits, Northworks and Gilded Age, as well as A Day’s March, Brotherwolf, Cafe Mountain, Mercer, Origin, P22 by Mercer and Stutterheim, presented by Good People Agency.
“We decided to go with a space that exemplifies the incredible city of New York,” said Edwina Kulego, vice president of global and menswear at Informa Markets. “45 Downing is a historic early 20th-century hangar with high beamed ceilings, stained glass windows and artwork scattered throughout the space. This setting will allow us to market participating brands in an effortless living environment.”
Live piano music will be provided and snacks and beverages will be served throughout the day, including mezcal from Agua Magica. Agua Magica will host a happy hour on January 25 from 2 to 6 p.m. Event attendees will also enjoy a premium gifting experience with canvas bags provided by Citta and umbrellas from Blunt.
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PROJECT is where domestic and international buyers go to get inspired by high-end brands, find relevant mid-range brands in contemporary men’s and women’s apparel, footwear and accessories, and connect with industry thought leaders and fashion insiders. This event adds a whole new level of experience, Kulego said.
“With the success of the community event hosted in partnership with Beams Plus and Sperry Topsider during Paris Fashion Week Men’s, it was clear that the PROJECT community was eager to connect with global brands,” said Kulego. “The menswear community has expressed a need for a more personalized and curated experience during the shopping season, and the PROJECT Presents gathering will provide that opportunity at a crucial time in the menswear calendar. We have already secured RSVPs from major department stores and boutiques that will be in town for Men’s Market Week.”
Contact Edwina Kulego at Edwina.Kulego@Informa.com