Nuremberg Toy Fair in Germany

Spielwarenmesse, the Nuremberg Toy Fair in Germany, has been attracting toy companies from all over the world since its first edition in 1949. It is the largest and best-known toy trade fair in the world. It takes place once a year. and is the largest toy industry in the world. It is one of the three major toy fairs in the world with high visibility, the greatest influence and the largest number of exhibitors. Open only to trade visitors, the exhibition attracts manufacturers and customers from the world’s leading toy manufacturing sectors every year.

Spielwarenmesse, the Nuremberg Toy Fair in Germany, has over 2,902 exhibitors from 60 countries around the world. It has become an integrated platform for expanding sales channels, launching the latest products, and discovering and retaining customers. Over one million toy products are exhibited on 170,000 square meters of exhibition space. Of the over 70,000 trade visitors from 120 countries, over 90% are purchasing managers or decision-makers. These important people are your best target customers. Nothing attracts more attention from international industry media than the Nuremberg Toy Fair, with around 2,100 journalists from 37 countries covering the show, industry trends, and product launches.

Germany is one of the most economically developed countries in the world, with its economic aggregate ranking third in the world after the United States and Japan. Brobaier, chairman of the German Toy Industry Association, believes that the German toy market is quite prosperous: In recent years, the situation of the toy industry has been very good and very stable. Chinese products occupy a dominant position in the German toy market. The low prices and excellent quality of Chinese manufacturers have made local German companies relatively passive. In the field of toy production, Chinese manufacturers are increasingly occupying a place in the German market. Market analysts said that Chinese manufacturers are no longer satisfied with the tradition of processing the supplied materials. They have launched their own model cars and remote-controlled toys and are constantly flooding the market. German toy buyers are full of praise for the intelligence and flexibility of Chinese manufacturers.

Dolls, plush toys, fur toys, wooden toys, bamboo toys, candy toys, building block toys andExperimental toys, etc.;

Train and track model series, car and expressway model series, mechanical toys and electric toys, construction toysSports tools and toys, books and entertainment supplies for chess and cards, model making, hobbies, handmade materials, festivalsDaily necessities and Christmas tree decorations, computer game software and high-tech toys, etc.;