New Trade Agreements: Trifecta and RX Make Trade Show

New Trade Agreements: Trifecta and RX Make Trade Show

Three event organizations in the United States and across the Atlantic have recently made strategic trade show acquisitions and formed new partnerships to enhance their offerings and expand their presence in key trade segments. Take a look.

Trifecta Collective acquires TRANSACT

Trifecta Collectivea trade show platform owned and backed by GreyLion, a leading US private equity firm, has been acquired TO TREAT of the Electronic Transactions Association (ETA), a global payments industry advocacy and trade association.

As an annual event for the payment processing industry, TRANSACT 2024 was held from April 17-19 Mandalay Bay Convention Center The show welcomed more than 250 exhibitors and 3,000 attendees to Las Vegas. The 2025 edition will take place from April 2-4, 2025 at Mandalay Bay.

Jodie Kelley, ETA

“The partnership with Trifecta and GreyLion paves the way for elevating TRANSACT to unprecedented levels of quality and value,” said Jodie Kelley, CEO of ETA. “We are excited to collaborate and continue to grow the show for many years to come as we seek to better serve the payments and fintech industry and further position TRANSACT as a market-leading event.”

Nick Curci of Corporate Solutions in Westport, Connecticut, was ETA’s exclusive advisor in arranging, structuring and negotiating this transaction. Terms of the deal were not disclosed.

This acquisition marks the third Trifecta trade show transaction that Corporate Solutions has helped to complete in the past two years, building on Trifecta’s additions of the North American Trailer Dealer Association, NATDA Trailer Show and the International Mass Timber Conference to its growing event portfolio.

New commercial offers

“This is another significant acquisition for Trifecta Collective as the TRANSACT brand adds strength, scale and diversification to its existing multi-industry trade show portfolio,” said Curci. “I am confident that together, Trifecta Collective and ETA will take the TRANSACT brand to new heights with their extensive experience, existing management team and the support of their financial partners.”

Formed by GreyLion and trade show industry veterans Rick McConnell and Jennifer Hoff, the latter Taffy Event StrategiesTrifecta Collective has been building its portfolio of trade shows and events since 2021.

“I am thrilled to welcome TRANSACT to the Trifecta portfolio,” said McConnell. “This dynamic and influential show is a testament to ETA’s strategic efforts to build a strong and reputable brand within the fintech industry. We look forward to leveraging our partnership with ETA and our experience in the trade show industry to further propel TRANSACT’s success.”

RX buys sustainable energy conferences

Global Events and Exhibitions Company Reaction acquired Sustainable Energy Conferences Ltd (SEC), owner and organiser of World Hydrogen Summit and Exhibition (Rotterdam, Netherlands), Hydrogen Americas Summit and Expo (Washington DC), Asia Pacific Hydrogen Summit and Exhibition (Brisbane, Australia), and the Sustainable Energy Council brand.

New commercial offers
The 2024 edition of Hydrogen Americas took place June 11-12 at the Ronald Reagan International Trade Center in Washington DC and attracted more than 4,000 attendees and 100 exhibitors across 40,000 square feet of exhibition space.

Focused on the growing hydrogen sector, the events cover the entire value chain, including production, transmission, distribution and storage, as well as key end-user sectors, such as heavy industry and transportation.

The trio of events complements RX’s growing portfolio of over 400 events in over 22 countries and 43 sectors, including clean energy. These include the All-Energy shows in the UK and Australia, the World Future Energy Summit in the UAE and Smart Energy Week in Japan.

“This acquisition is consistent with our strategy to expand into the growing low-carbon technology sector,” said Hugh Jones, CEO of RX Global. “Hydrogen is expected to be a large, high-growth global sector that is critical to the future of decarbonising energy, industrial processes and transport. The SEC portfolio is highly regarded and RX is well-positioned to capitalise on its impact, with these events complementing and enhancing RX’s broader energy offering. I look forward to working with the team.”

The SEC’s team of 21 permanent employees will join RX. Tim Clark, Founder of Sustainable Energy Conferences Ltd., expressed his excitement at joining RX.

“The global hydrogen market continues to grow and revolutionize the world of energy,” said Clark. “Joining RX will allow us to grow these events by leveraging their technology platforms, global network and operational expertise. I look forward to our teams sharing their expertise and commitment to evolve our brands and products.”

Iventis enters into strategic partnership with MIH Major Events

Based in London, United Kingdom eventsprovider of collaborative event planning and venue solutions, has formed a strategic partnership with an event consultancy firm Main events of the MIH aimed at improving the event planning and delivery process and transforming the way major events are envisioned and executed.

New commercial offers

Built on a shared commitment to serve diverse audiences including organising committees, host cities, commercial event operators and local authorities, and facilitate collaboration between them, the partnership will see both entities working together to support city and event ambitions throughout the project lifecycle to ensure seamless event bidding, planning and execution, according to Iventis officials.

“We are thrilled to partner with MIH Major Events,” said Joe Cusdin, CEO and Founder of Iventis. “Our combined expertise and shared vision to facilitate collaboration between event stakeholders will undoubtedly enhance the planning and execution of major events. Integrating our innovative planning tools with MIH’s consulting services will provide a best-in-class solution for host cities and organizers.”

New commercial offers
Joe Cusdin, Iventis

Both organisations have proven track records in the major and mega-event sector, having worked on events including the Birmingham 2022 Commonwealth Games, the 2023 Eurovision Song Contest in Liverpool and the UCI Cycling World Championships in Glasgow, Scotland. Most recently, the companies supported the host city and local organising committee in delivering the SportAccord 2024 Global Sport and Business Summit, where their collaboration was initially conceived.

“Partnering with Iventis allows us to enhance our work with host cities and major events through cutting-edge visual planning technology,” says Berna Ucel, co-founder of MIH, who has over two decades of expertise in the large and mega event sector. “This partnership offers benefits in many areas of operational planning. We are particularly looking forward to developing some of the functions within urban spaces, so that we can start looking at the broader event footprint at the earliest stages of planning and enable better integrated planning.”

Do you have a new trade show-related business that you would like to share? Contact us at lisa.savas@informa.com and danica.tormohlen@informa.com.

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