CINCINNATI — Fern is once again prioritizing trade show exhibitor success through a new partnership with Stephan Murtagh, The Exhibition Guy. The Fern Exhibitor Success program is a series of customized webinars, as well as coaching, that trade show and event organizers can offer their exhibitors to help them get the most out of their events.
The Exhibitor Success program offers three levels of engagement and training options. Key elements include:
- “The 7 Steps to Exhibit Success” which accompanies the exhibitor throughout the journey, from pre-show planning to on-site and post-show follow-up to improve their ROI/ROI.
- “The 9 Key Elements to Successful Last Minute Trade Show Marketing,” which builds on the seven steps by focusing on the small, essential things an exhibitor can do before the show or exhibition to attract key buyers.
- “All Those Leads, Now What? – What to Do After the Show,” which focuses on post-show strategies and best practices for lead follow-up and conversion.
Murtagh has spent over 25 years in the exhibition industry and is the author of “Exhibiting at Shows, The FlipChart Business Book.” In addition to webinars, Fern’s partnership with The Exhibition Guy allows event planners to purchase blocks of one-on-one coaching.
“We are strong advocates of trade shows and the unique and unparalleled opportunity they provide to bring buyers and sellers together,” said Aaron Bludworth, president and CEO of Fern. “The Exhibitor Success Program is a way for show organizers to help their exhibitors examine their strategy and ensure they are doing everything they can to deliver a successful event.”
“In today’s marketplace, one of the biggest challenges companies face is time,” he continued. “Time is a limited resource and for those exhibiting at today’s events, how they use their time to most effectively engage with attendees is more critical than ever. Attendees are also facing the same time challenges and are looking to maximize their time at the show floor. A more defined and strategic approach will help exhibitors engage more effectively with the right attendees not only during the event, but also before and after the event, resulting in a better ROI and an overall positive experience.”
Contact Aaron Bludworth at (513) 562-0432 or abludworth@fernexpo.com
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