New Energy Vehicles Exhibition in Africa (Morocco) 2024 EVS NORTH AFRICA

New Energy Auto Show in Africa (Morocco)EVS NORTH AFRICAcarefully planned and organized by the prestigious Middle East International Exhibition Group (MIE). MIE Group has been established in Dubai, United Arab Emirates since 2000. As one of the earliest professional exhibition organizations in the region, it has not only encouraged Chinese enterprises to expand the Middle East market in the form of exhibition groups, but also established an excellent brand image in the industry.

The Africa New Energy Motor Show (Morocco), scheduled for November 20-22, 2024, will be inaugurated at the Casablanca International Exhibition Center. This event has received strong support from the Moroccan Automotive Industry Association and relevant local services, testifying to its important position in the field of new energy vehicles in Africa and even in the world.

This exhibition is expected to welcome more than 300 exhibitors from more than 20 countries around the world, with an exhibition area of ​​up to 30,000 square meters. During the exhibition, many industry leaders will come to the site and deliver a number of cutting-edge speeches to introduce enterprises to the latest industry insights and development trends. This not only provides a platform for enterprises to have an in-depth understanding of market dynamics, but also provides a valuable opportunity for all parties to seek cooperation opportunities in exchanges and cooperation and jointly create a better future.

market opportunity

As the economic and transportation hub of North Africa, the Moroccan new energy vehicle market has huge development potential. With the acceleration of urbanization and the growing awareness of environmental protection, the demand for clean energy and new energy vehicles in North Africa is increasing. According to official statistics, investment in the Moroccan new energy vehicle market has increased at an average annual rate of 12% in the past five years, and the total investment in new energy vehicle infrastructure is expected to reach $20 billion by 2025.

Morocco has 50 billion tons of phosphate reserves, accounting for 73% of the world’s reserves. CITIC Construction Investment estimates that demand for lithium iron phosphate will exceed 2 million tons in the next five to ten years, with a compound growth rate of up to 73%. Lithium iron phosphate (LFP) batteries are much cheaper than NCM batteries made of nickel, cobalt and manganese and have been well received by manufacturers. With its rich phosphate reserves, Morocco is expected to play a major role in the electric vehicle battery industry.

In its 2021 annual report, Tesla promised to switch to lithium iron phosphate batteries for its standard-range models globally. Volkswagen has also decided to acquire standard lithium iron phosphate batteries to power the brand’s new models. Chinese battery company Guoxuan Hi-Tech has developed more than 13 GWh of installed capacity using this technology.

As the largest producer of passenger cars on the African continent, Moroccan automotive industry exports will reach US$14 billion in 2023, making it the country’s largest export industry, an increase of 27% over the previous year. But in 2021, Morocco adopted new regulations and began its transition to electric vehicles: by 2030, electric vehicle exports will account for 60% of all Moroccan vehicle exports. Sales of new vehicles with internal combustion engines will cease from 2035.

Chinese companies are actively expanding in Morocco

Six industry giants including Zhongwei Co., Ltd., Guoke Gaoxuan, Huayou Cobalt and Yahua Group have announced the establishment of intermediate product production bases here, with a total investment of up to 10 billion U.S. dollars.

In April 2023, LG New Energy announced that it had signed a commercial agreement with Yahua Group, a leading Chinese lithium compound manufacturer, to establish a joint venture plant in Morocco to produce lithium hydroxide.

BYD (BYD): BYD has been actively promoting its electric and hybrid vehicles in Morocco. It has launched a number of electric models in the Moroccan market and cooperated with local dealers to establish a sales network and service center.

Great Wall Motors: Great Wall Motors entered the Moroccan market through its new energy vehicle brand ORA, providing small electric cars and SUV models and gradually expanding its market share.

Teld and Star Charge are working with local businesses in Morocco to participate in the project of building charging stations and charging stations to support the popularity of electric vehicles.

Creation of an industrial zone for the production of batteries for electric vehicles

In late March 2024, Morocco announced the creation of its first industrial zone focused on the production of batteries for electric vehicles. The 283-hectare industrial zone is expected to attract a total initial investment of up to $2.3 billion and create up to 4,000 jobs. The industrial zone is located near the industrial park of Groupe Marocain des Phosphates (OCP), the world’s largest exporter and producer of phosphates. OCP’s strategic location will strongly support the development of various industries such as mining, machinery, electricity, electronics, and automotive.

conveniencepolitical environment

As a partner in the US Free Trade Agreement, Morocco produces raw materials that meet the supply requirements of electric vehicles sold in the US market. Under the Inflation Reduction Act, electric vehicles can also benefit from car purchase subsidies of up to $7,500 if they use components made in Morocco. On the other hand, Morocco’s trade relations with Europe are equally close. Under a bilateral agreement with the EU, industrial products between the EU and Morocco are already exempt from customs duties. This shows that battery products manufactured by Chinese companies in Morocco can enter the European market without hindrance and are free from the impact of high customs duties and complex trade procedures. In addition, Morocco signed the African Continental Free Trade Agreement (AfCFTA) in 2018, and its products can also enter 44 major African economies relatively freely.

As the electric vehicle market matures, Morocco will continue to play a key role in the global electric vehicle industry. The strong participation of Chinese enterprises in the construction and operation of Morocco’s new energy industrial park can not only expand overseas markets and enhance brand influence, but also work hand in hand with local enterprises to jointly promote the vigorous development of the global new energy automobile industry. Moroccan Minister of Industry and Trade Riyad Mazour highly appreciated the participation of Chinese enterprises and hopes that more Chinese enterprises will join us to jointly promote the rapid development of Morocco’s new energy vehicle industry.

• Vehicle exhibition space:New energy passenger vehicles, commercial vehicles, special vehicles, logistics vehicles, fuel cell vehicles;
• Two-wheeled tram exhibition space:Electric bicycles, electric motorcycles, electric scooters, balance cars, electric tricycles;
• Accessories for electric vehicles:Power batteries, raw materials, housings, power battery production equipment, non-standard automation, testing instruments and battery management systems, etc.; new energy vehicle motors, magnetic materials, iron cores, stators and rotors, insulation materials, winding equipment, silicon carbide, housing bodies, automated assembly lines, etc.; new energy vehicle electronic controls, IGBT, special chips and devices, supercapacitors, automotive microcontrollers, electronic control modules, automotive sensors, system integration, etc.;
• Charging technology exhibition area:Construction of charging piles, chargers, power modules, charging stations (swap), inverters, transformers, charging cabinets, distribution cabinets, filtering equipment, high and low voltage protection equipment, converters, relays, connectors, cables, cable harnesses;
• Automotive Aftermarket Exhibition Area:Automotive repair and maintenance products and services, automotive parts and accessories, automotive modifications and upgrades, automotive beauty and maintenance, automotive insurance and financial services, automotive repair equipment and tools.