MEGAZOO, Korea International Pet Show 2024

The full English name of Korea International Pet Show 2024 MEGAZOO is “2024 Korea International Pet Show”. It is held twice a year, in May and November.

K-Pet Exhibition｜Smart Pet Equipment & Medicine Exhibition｜Pet Travel Exhibition

MEGAZOO Korea Pet Exhibition is proud to serve everyone as the largest annual pet industry exhibition in South Korea since 2013.

Our events are known for providing excellent marketing opportunities for exhibitors and for providing an exciting and rewarding experience for visitors.

With years of experience, comprehensive data analysis and professional exhibition management skills, MEGAZOO Korea Pet Exhibition is committed to creating the best business platform.

Our main goal is to provide valuable networking opportunities, showcase innovative products, enhance exhibitor promotion and promote business growth.

special Planning room

■ K-Pet Exhibition

Your one stop shopping destination for pet food and supplies, megazoo.

Offering a wide range of products including pet food, nutritional products, grooming tools, clothing, household essentials and hygiene products.

■ Pet Intelligent Equipment and Medicine Exhibition

Discover innovative pet supplies, remote care devices, smart feeders, leashes, nutritional supplements, and medications and vaccines to improve your pet’s quality of life.

■ Pet Travel Exhibition

Discover, enhance and enjoy your and your pet’s travel experience with products and services tailored to both people and pets.

■Special international pavilion

Participate in inbound and outbound trade meetings in the International Pavilion and enjoy networking with global pet professionals in the Business Lounge and new product presentations.

Commercial activities

We are pleased to offer a variety of business plans designed to support the growth of your pet business in Asia. By attending our events, you will gain valuable insights into the Asia Pacific pet market and maximize your impact in the region.

Report on the results of the last exhibition: MEGAZOO 2023 Part 2

In the second part of MEGAZOO 2023, held in November 2023, a total of 635 exhibitors participated and attracted 53,312 visitors.

Impressively, our show attracted 2,462 qualified buyers from 32 countries and 6 continents over three days.

MEGAZOO Business Matching is our special program that facilitates collaborative meetings between exhibitors and key decision makers.

The business matching system effectively matched exhibitor categories with buyer interests and achieved outstanding results, with 352 consultations conducted and a staggering $13 million in export consulting fees.

MEGAZOO Business Twinning

In 2023, Megazoo ran a highly successful global business matching program designed to connect exhibitors with key decision makers. Through our tailored business matching system, we delivered exceptional results, facilitating 352 inquiries and generating $13 million in export inquiry value. Our programs create valuable connections within the business community and play a significant role in delivering real results.

Korean Pet Market

Korean Pet Industry: Trends and Growth

The increase in the number of pets in Korean households has driven significant growth in the pet care market, with an average annual growth rate of 8.4% over the past five years.

The market size was $148 billion in 2017, growing to $179 billion by 2020, and is expected to reach $279 billion by 2026.

In 2020, pet food dominated the market, accounting for 63.5% of the total market, reaching $113 billion, while pet supplies reached $66 billion, or 36.5% of the total market.

The Rapid Rise in Pet Ownership: Statistics and Forecasts

In 2020, pet ownership in South Korea increased, with 6.38 million households owning pets, or 27.7% of the total 23.4 million households.

This is an increase of 8.0% compared to the previous year. At the same time, the number of pets continued to grow, exceeding 10 million in 2019, and is expected to reach 15.2 million by 2026.

Asian Pet Market

Pet Industry Trends and Market Entry Opportunities in Asia

The pet industry in Asia has seen substantial growth and diversification, driven by changing consumer attitudes towards pet ownership and rising incomes. This shift is evident in the rise of “pets as family,” where people increasingly view pets as important members of the family, leading to increased demand for high-quality products and services. Economic factors, including increasing prosperity and changes in household composition, such as more singles, childless couples, and childless parents, have further fueled the increase in pet adoption rates, particularly in countries such as South Korea.

As a result, the industry has witnessed the expansion of high-end products such as specialty foods, clothing, pet daycare, spas and parks, with cats becoming increasingly popular due to urbanization and their independent nature compared to dogs.

Looking ahead, the outlook for the Asian pet industry remains positive, and the industry is expected to continue to grow as more people embrace pet ownership and seek quality products and services for their precious pets. The market is expected to see continued demand for premium pet care products, with the cat food market experiencing significant expansion and capturing a larger share of the overall pet care market. Companies operating in this space are well-positioned to capitalize on these trends by adapting to evolving consumer preferences and offering innovative solutions to meet the diverse needs of pet owners in Asia.

Official media promotion:

brochure

The official MEGAZOO brochure is distributed to visitors, exhibitors and other trade fair professionals and is also available online.

ELECTRONIC NEWSLETTER

MEGAZOO e-newsletter is sent to buyers worldwide. Your product will be featured in MEGAZOO e-newsletter.

Foreign cooperative media

MEGAZOO has established global partnerships with leading pet industry exhibitions to strengthen mutual promotional efforts and enhance each other’s knowledge within the industry.

Websites/Social Networking Services

MEGAZOO remains continuously active on national and foreign channels, using our website and social networks.

Mobile Application Service

MEGAZOO offers an exhibition app with features such as banners, push notification service and various promotional tools. With this app, our national exhibitors can proactively market to visitors and potential buyers.

Korean sales store

MEGAZOO has established many partnerships with many domestic pet distributors. By inviting them to participate in business matching, we promote cooperation with exhibitors and help professional visitors gain a richer experience at our shows.

Outdoor advertising

MEGAZOO implements advertising programs on regional public transport, posters and advertisements on bridges.

Partner media

Food and snacks, cleaning and care, outing supplies and toys, furniture, services, daily necessities, beauty tools, clothing and accessories, medical and health care, etc.