ORLANDO — Map Your Show (MYS), an event management software company, has partnered with video production company CNTV. By working together to make pre- and on-site video production easily accessible to organizers and their exhibitors, MYS and CNTV will help shows increase brand awareness and provide exhibitors with increased exposure to potential customers.
Through this new collaboration in the events industry, exhibitors can create their own short video clips prior to the event, which will be customized and professionally edited by CNTV, giving companies the opportunity to promote their participation, preview their product offering and drive traffic to their booth before the show. Additionally, they can be produced in advance remotely or on-site and are edited for immediate distribution on the day.
These event videos can be branded with the event logo, which means increased visibility for the event.
Exhibitors can also purchase branded videos recorded on-site, showcasing highlights from the show and the company’s booth, which can be shared during the event and used for future marketing and sales purposes. This allows exhibitors to invest in a solution that meets their needs, saving time and streamlining event preparation.
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“By partnering with CNTV, we can provide a more comprehensive solution for event planners and exhibitors looking for top-notch event coverage,” said Don Kline, CEO of Map Your Show. “This partnership not only simplifies event marketing for the exhibitor and show management, but also delivers immersive and compelling event content that captures attendee attention and extends their brand reach.”
The videos will be available within 24 hours and can be uploaded to each exhibitor’s listing on the event website hosted on the MYS platform, included in press releases and email campaigns, and shared via social media and online. The videos can be uploaded to the MYS platform, enriching the show’s digital directory. Exhibitors also receive a copy of the video and can send it to their database, driving traffic to their booth and extending the show’s reach.
“By partnering with Map Your Show, we hope to bring new tools and resources to trade show organizers and their exhibitors that will help them improve their events,” said Carrie Ferenac, co-founder and president of CNTV. “Together, Map Your Show and CNTV will create an even more dynamic and seamless event coverage platform, setting a new standard in the industry.”
The two companies have a long-standing partnership. “We have known Don and Jerry (Gildea, Sales Director) for many years and know what a great company MYS is. We are excited to partner with them to provide this service to industry trade show organizers. The videos simultaneously enhance the exhibitor and attendee experience while expanding the reach of the show,” said Ferenac.
“This partnership provides show organizers and exhibitors with the opportunity to cost-effectively promote their brand using high-quality, engaging video content that accurately communicates their message to attendees. Exhibiting companies will also have a wide range of promotional opportunities to reach audiences before, during and after the show,” Kline added.
Contact Carrie Ferenac at cferenac@cntvnow.com; Don Kline at partner@mapyourshow.com