EICMA (Italian Two-Wheeler Show in Milan) is one of the world’s most important trade fairs for the two-wheel industry and is held every year at the Fiera Milano exhibition hall in Luozhen. With a history of 110 years since 1914, the exhibition has developed into an effective and modern tool for companies in the two-wheeler industry. Thanks to the services offered, the internationalization program and the large participation of exhibitors, the public, operators, EICMA offers a unique B2C and B2B opportunity for the two-wheel industry.
The last exhibition was held from November 8 to 13, 2023. At the International Exhibition Center in Milan, Italy, the exhibition attracted 2,036 brands to attend (a historical record for this event) and more than 700 direct exhibitors, 67% of which were from Abroad, from 45 countries and regions. More than 30% of companies are showing up for the first time in eight exhibition halls, two more than in 2022 and three more than in 2021.
The 80th International Two-Wheeler Exhibition EICMA closed at the Milan International Exhibition Center (FieraMilanoRho). The number of participants has exceeded 560,000, more precisely 563,848 people, an increase of 19% from 2022. This figure proves that the 2023 session It is the best session in the history of EICMA. Among them, 39,392 industry professionals visited the 2023 exhibition, 52% of which were from abroad, from 120 different countries and regions.
Recently, the 81st Milan International Two-Wheeler Exhibition (EICMA 2024) opened grandly. As the world’s top two-wheeled vehicle event, the Milan Exhibition brings together the world’s top two-wheeled manufacturers to compete on the same field, and is regarded as the vane of the global two-wheeled travel industry.
As a traditional motorcycle event, the Milan Exhibition, which is increasingly electrified, intuitively reflects the changing trend of global two-wheel travel. Among them, China’s electric travel solutions represented by Lima have attracted global attention.
At the scene, Lima not only continued its domestic exhibition style of red and black as the main color, showing its futuristic, cool and simple design style, but also displayed popular models such as H9, Lightning, and M8 that have been tested in the domestic market. , as well as a variety of customized models for overseas markets, and also set up a large power technology experience display area, fully demonstrating the open attitude and technological confidence of major brands.