SAN FRANCISCO — Inspired by the job boards of yesteryear, a newly launched recruiting platform, Hiresoft, is opening up a new revenue stream for trade show organizers and new opportunities for exhibitors and attendees.
One of the platform’s biggest benefits is its ease of use. Its intuitive setup and customizable features make it quick and easy for organizers to integrate the job board directly into their event infrastructure. “They simply embed the job postings on their show website, so when traffic comes to their site, they have a section for open jobs,” said Ben Stewart, co-founder and CEO of Hiresoft. “That naturally drives more traffic to their site, which can also lead to more conference attendees. It’s a win-win situation in terms of revenue.”
Hiresoft’s sales support team can provide organizers with customized support and resources to help them attract and retain exhibitors, including brochures and presentations that communicate the benefits of the platform. There is no cost to event organizers to set up a worksite once they are approved as a client. “If the event company wants to sell the workspaces, we take a 35% commission on that fee. If they want us to do the outreach to exhibiting companies and sell the workspaces for them, we take a 50% commission on the revenue,” Stewart says. “That way, there is no upfront investment and the incentives are aligned for everyone.”
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The platform is fully hosted, meaning the site is secure and up-to-date, and show organizers don’t have to worry about server maintenance or software updates.
Hiresoft is also a win-win for exhibitors and sponsors, who can promote job openings to a highly targeted audience and expand their trade show presence beyond traditional networking and sales. Posting jobs and applications is simple and straightforward, and a dedicated technical support team is available 24/7 to help with setup and troubleshooting. Advanced analytics tools allow administrators to track metrics such as job views, applications, and user behavior. Sample packages start at $300 to post up to 5 jobs and $500 to post 10 jobs, including automated job import and analysis.
Hiresoft sees the technology, which can also be used for conferences and communities of all kinds, as a game changer for the event industry. Stewart said trade show organizers have long been excited about the prospect of including the tool. “The response has been incredible, especially for shows that have high-turnover types of positions. We’ve seen a lot of interest across the board. We think Hiresoft is going to revolutionize the way companies approach event recruiting.”
Contact Ben Stewart at ben@hiresofthq.com