DALLAS – June 2021 was the busiest summer month in more than a decade at Dallas Market Center, as the Apparel & Accessories Market, Total Home & Gift Market, KidsWorld and Lightovation drew tens of thousands of shoppers from all 50 states eager to splurge on new merchandise and replenish depleted inventory.
The Apparel & Accessories Marketplace saw a 48% increase in buyers and sold out of its showroom, creating a second temporary showroom to meet demand. The Total Home & Gift Marketplace saw more buyers than it has in years, and Lightovation attendance returned to 90% of pre-pandemic levels. KidsWorld saw a more than 50% increase in buyers, including retailers from 40 states.
Related. Dallas Market Center Sees Success in Home and Gift Market
Overall, June attendance saw a 75% increase in first-time shoppers, a first for the mall. Additionally, there was a significant increase in shoppers from geographies outside of the Texas, Oklahoma, Louisiana, Arkansas (TOLA) region: a 31% increase in shoppers from the West, a 44% increase in shoppers from the Midwest and a 58% increase in shoppers from the Southeast, compared to June 2019. Once again, records were broken: total attendance from these regions increased at a faster pace than it has in more than a decade.
Related. Dallas Apparel and Access Market, a model of security
In addition, the number of visitors to the market’s showrooms continued to increase.
“June was a huge success, thanks to months of hard work and a strong partnership with our exhibitors and representatives to create a safe and inspiring marketplace,” said Cindy Morris, president and CEO of Dallas Market Center. “The word is out and the momentum is incredible. We are a marketplace that attracts buyers from all over the country and we are the new home for thousands of buyers from Seattle to Miami.”
Contact Cindy Morris at (214) 655-6100 or cmorris@dallasmarketcenter.com.