ATLANTA — At a press conference June 13, International Market Centers announced a transformative step in the company’s future, combining its physical markets and Juniper’s digital offerings under a new brand: AND MORE.
This announcement is the culmination of a year-long initiative to redefine the company’s vision, align its channels under one brand and provide more ways to connect wholesale buyers and sellers through physical and digital platforms.
“For us, this transformation is about two things: the first is technology, and the second is the never-ending quest to create more value for our customers. We believe technology will transform what happens in our markets, before and after the market, across the board. And fundamentally, how buyers buy. Ultimately, we need to create more value for buyers and sellers,” said Bob Maricich, CEO of ANDMORE.
The first product launching under the ANDMORE name is a new mobile app for shoppers, the @Market app, which will launch in time for the summer markets in Atlanta and Las Vegas. It includes pre-market planning tools and a personal QR code to quickly retrieve a badge. It can capture and organize images with notes, and even offers directions to help shoppers navigate the aisles once they arrive. After the market, there’s a post-market recap to make it easier to track and order. The app’s enhanced features are based on recommendations from users of the old app.
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ANDMORE will also launch the Casual Market in Atlanta in July, the first step in an expansion of the Atlanta market experience.
“We’re going to be multiplying partnerships and growth, and we’re going to be rolling them out one after the other. So we’re constantly evolving and we have a sense of increased change and opportunity,” said Dorothy Belshaw, executive vice president.
ANDMORE owns and operates more than 20 million square feet of premium event and exhibition space, hosting live events in Atlanta; High Point, NC; Las Vegas; and New York.
Contact Bob Maricich at rmaricich@andmore.com and Dorothy Belshaw at dbelshaw@andmore.com