DALLAS — The International Association of Exhibitions and Events (IAEE) has announced the launch of Expo! Expo! MENA, which will be held from March 13-15, 2022 in Abu Dhabi, United Arab Emirates. Expo! Expo! MENA will follow the same model as the association’s annual trade show held in the United States each December.
Expo! MENA 2022 will be held at the Abu Dhabi National Exhibition Centre and will include a trade show, a general session and Certified in Exhibition Management (CEM) learning programme courses. In addition, training sessions will cover topics ranging from global trends to exhibition design and strategy, innovation and technology. Attendees will include owners, executives, directors and managers of organisations that plan and produce a diverse collection of events in cities around the world.
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The Middle East market is brimming with potential, with one of the youngest and fastest growing populations in the world, and a population expected to reach around 580 million people by 2030. The March 2022 dates ensure that the COVID crisis will be in the rearview mirror.
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“The exhibition and event support IAEE’s global initiatives to provide more accessible marketplace, networking and learning opportunities for its growing membership in the MENA region; expand the reach of Expo! Expo! USA; and better connect global markets in the global exhibition and event supply chain,” said IAEE President and CEO David DuBois, CMP, CAE, FASAE, CTA.
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IAEE is collaborating with several other major stakeholders for this event. Supporting organizations include Destinations International, Society for Incentive Travel Excellence, Meeting Professionals International, and PCMA.
Stay tuned for more details for attendees and exhibitors, updated regularly on the show website.