In an industry where innovation drives success, event marketers rarely have the space to connect, reflect and grow alongside peers who truly understand their challenges. This is why Exhibitions + events Rockway launched the first Event Marketing Congress (EMC)—a two-day experience designed exclusively for Global Event Managers to share ideas, refine strategies and build lasting relationships.
“It’s not often that I get to attend SOMETHING that relates to learning and discussions around what I do.”
That’s the feedback we’ve heard time and time again, and it’s exactly why we started EMC.
Why we created the event marketing congress
At Rockway, we’ve worked with countless event marketers who juggle high-pressure campaigns, tight budgets, and ever-changing expectations. What did we notice? They were missing a community—a space to exchange ideas, solve problems and explore new approaches without competing agendas.
So we decided to change that.
We considered EMC as much more than just a conference. It’s a peer learning environment where conversations are as important as content. Our goal was to provide a place where collaboration fuels innovationand participants leave inspired, connected and better equipped to achieve their goals.
Event Highlights
1. Peer conversations that matter
Unlike traditional conferences filled with keynotes and sales pitches, EMC focused on real conversations. Participants explored topics such as:
- ROI of the event and proof of its impact.
- Align stakeholders for event success.
- The evolving role of AI in event execution.
Through open discussions, group workshops, and interactive panels, participants not only learned from the speakers: they also learned from each other.
2. Targeted workshops for actionable insights
EMC didn’t just spark ideas; it provided participants with frameworks to apply these ideas immediately. Sessions covered:
- Develop event strategies that align with business objectives.
- Create memorable experiences that drive engagement.
- Leverage data and technology for smarter event planning.
Attendees left with practical tools and action plans ready to implement at their next event.
3. Build a community of support
One of EMC’s greatest achievements was the creation of a secure space for connection. Global event marketers, who often operate in isolation, finally had the chance to share struggles, celebrate victoriesAnd exchange ideas without barriers.
“Everyone should have access to a community of peers to keep you alert and help you stay sane” » said one participant. EMC has proven how powerful shared experiences can be. Participants left with not only new strategies, but also a network of trusted peers who to lean on for advice, inspiration and collaboration long after the event is over.
Key Themes That Defined EMC
1. Events as strategic marketing channels
A recurring theme within EMC was a mindset shift: treating events not as a cost of doing business, but as key strategic channels that generate a measurable impact.
The discussions highlighted:
- Align event strategies with sales and marketing objectives.
- Use events to influence pipeline growth And acceleration of transactions.
- Prove return on investment with data-driven storytelling.
2. The role of AI in event marketing
AI is no longer a buzzword, it’s a practical tool reshape event execution. From lead scoring And personalization has real-time analyticsAI was a hot topic within EMC. Participants shared success stories about:
- Use AI to optimize traffic and engagement on the stand.
- Simplify data collection and post-event follow-ups.
3. Create experiences that resonate
Conversations at the EMC highlighted a major shift: participants expect experiencesnot just stands. Whether through interactive demos, immersive activationsOr personalized contentbrands must create moments that resonate.
One point to remember? It’s not about flashy technology or big budgets. It is about thoughtful design And human connections.
What attendees say about EMC
“Rockway Team – I finally got caught up on work and had a moment to reflect on last week’s Congress. I am grateful to be included. From communication to personalization and creative prompts to organic conversations, this think tank made an impact and garnered many actionable connections and findings.»
“The agenda was a good mix of presentations, interactions, group activities and sharing of knowledge and experiences. The group chemistry was very positive and affirming, knowing that peers have the same challenges and opportunities as me. I left full of energy and excited to return to my work with a new perspective. I look forward to continuing to interact with this wonderful community you have built.
“Thank you for including me in your first event marketing conference. What an incredible event you and your team put together, and what a great cohort you brought together for this gathering. The entire event was first class, thoughtfully produced, with collaboration and idea sharing at the forefront. I left the conference excited, reinvigorated and eager to approach my work with a new perspective. It was a pleasure meeting all the participants and I look forward to spending time together again soon. »
The feedback speaks for itself. EMC was not just a conference; it was a collaborative experience where event marketers felt heard, supported and inspired.
What’s next for EMC?
With the resounding success of the first Event Marketing CongressRockway is already planning the next iteration. Expect more:
- Interactive workshops.
- Practical strategies.
- Peer-to-peer networking opportunities.
We are committed to developing this community of innovators and continue to provide a platform where event marketers can learn, share and elevate their craft.
Building better events together
THE Event Marketing Congress was built to fill a gap in the industry: a space where event marketers could learn, connect and grow without distractions. Through peer-led conversations, concrete workshopsAnd meaningful connectionsEMC has proven that collaboration drives innovation.
For event marketers looking to elevate their strategies and deliver impactful events, EMC has offered not only ideas, but also frameworks ready for implementation to report to their teams.
Don’t miss your chance to be part of the next big conversation in event marketing. Get on the Waitlist for Rockway Event Marketing Conference and be the first to know about the dates, speakers and topics of our next event.
Reserve your spot today at rockwayexhibits.com/emc.