1. Basic information of the exhibition
Exhibition time: September 6 to September 10, 2024
Exhibition location: Messe Berlin, Germany
Organizer: Jointly organized by the German Entertainment and Communication Electronics Industry Association (GFU) and Berlin International Exhibition Co., Ltd. (MESSEBERLIN GMBH)
2. Exhibition scale and number of exhibitors
Exhibition area: reaching 170,000 square meters (some say more than 158,000 square meters or 163,900 square meters), a large scale.
Number of exhibitors: According to the official information of the exhibition, there are more than 1,800 (some say 2,823) exhibitors. These companies come from more than 100 countries and regions around the world, displaying the latest consumer electronics and household appliances.
3. Highlights and Focus of the Exhibition
Artificial intelligence: It has become one of the focuses of this exhibition, attracting the attention of many exhibitors and visitors.
Chinese companies participating in the exhibition: Chinese companies appeared at the IFA exhibition, competing with established industry leaders such as South Korea’s Samsung Electronics, LG Electronics, Germany’s Siemens, and Bosch, demonstrating the innovative strength and brand charm of Chinese home appliance companies.
Smart life concept: In the context of the global energy crisis and the rapid development of digital technology, the curators set the theme as “Internet, Sustainable, Smart Life”. Companies responded one after another, demonstrating how Internet technology can realize the digitization, integrated connection, and integrated control of home devices. The concept of smart life has finally been integrated into people’s lives, becoming a consensus and trend for related industries to move into the future.
4. Exhibition results and impact
Promote exchanges and cooperation: The IFA exhibition provides European and global consumer electronics sales and buyers with the best opportunity to display, gather, and learn about new products and technologies, and promotes exchanges and cooperation in the global consumer electronics industry.
Enhance brand awareness: Exhibitors demonstrated their strength and brand image through the exhibition platform, enhancing the brand’s awareness and influence in the global market.
Promote industry development: The exhibition showcases the latest development trends and innovative technologies of consumer electronics products, injecting new impetus into the sustainable and healthy development of the global consumer electronics industry.
To sum up, this year’s IFA GM, the International Household Appliances and Consumer Electronics Exhibition in Berlin, Germany, was very successful and grand. It attracted the participation of many exhibitors and visitors, showcased the latest consumer electronics products and home appliances, and promoted to promote exchanges and cooperation in the global consumer electronics industry.