Japan is the world’s outstanding gift market, with 38,797 gift shops, 9,638 interior design stores, 3,096 department stores, 5,187 wholesalers, and 2,213 import and export trading companies. The gift market has a large number of buyers, and its market size is still expanding with the continuous growth of purchasing power. Especially imported gifts and interior decoration design gifts. Even under the ongoing intrusion of the epidemic, the Japanese gift or gift promotion market is still full of vitality, responding to market needs in a timely manner and continuing to launch the products that the public needs most – “new normal” life gifts. Since Japan is a country that attaches great importance to exchange and gift-giving, the gift market has very broad prospects. It is estimated that the Japanese gift market capacity is approximately US$120 billion. Due to the emphasis on gifts in Japanese culture and the strong consumer demand for high-quality, high-value-added products, the gift consumer goods market has broad development prospects.
The Tokyo International Gift Fair was founded in 1976 and is held in spring and autumn every year. It is currently the largest and most important gift and daily necessities fair in Japan. The exhibition is hosted by BusinessGuide-Sha, Inc., and has received strong support from the commercial offices of many embassies in Japan and many industry associations in Japan.
1. Exhibition information
Name: Tokyo Gift Show Spring, Japan
Founded: 1976
Held period: twice a year (spring and autumn)
Sponsor: BusinessGuide-Sha, Inc.
Venue: Ariake International Convention and Exhibition Center, Tokyo, Japan
2. Exhibition features and highlights
Strong professionalism: Tokyo Gift Show is known for its professionalism and attracts a large number of professional buyers from all over the world, including wholesalers, importers, exporters, large retailers and corporate purchasing managers.
High degree of internationalization: The exhibition brings together thousands of exhibitors from all over the world, bringing the latest gifts, consumer goods and household products, covering multiple fields.
Rich supporting activities: During the exhibition, a series of colorful supporting activities will also be held, such as industry seminars, theme lectures, new product launches, etc., aiming to promote information exchange and cooperation between exhibitors and buyers.
3. Market characteristics
Pay attention to quality and design: Japanese consumers have extremely high requirements for product quality and design, and they are more inclined to buy products with unique design and high quality.
Obvious seasonal demand: The Japanese gift market has obvious seasonal demand. During festivals such as Christmas, Valentine’s Day, Mother’s Day, etc., gift consumption will increase significantly.
Popularity of innovative products: As consumers pursue new and unique products, innovative products are becoming more and more popular in the market.
4. Market Trends and Opportunities
Digital transformation: With the development of digital technology, e-commerce and online shopping are becoming more and more popular in Japan. Foreign trade companies can expand sales channels through e-commerce platforms and increase product exposure and sales.
Sustainable development: Consumers are increasingly paying attention to environmental protection and sustainable development. Foreign trade companies can launch products in line with this trend, such as gifts made of environmentally friendly materials, sustainably produced consumer goods, etc., to meet market demand and enhance brand image.
Personalized customization: As consumers’ demand for personalized products increases, foreign trade companies can provide personalized customization services, customize products according to consumers’ needs and preferences, and improve product added value and competitiveness.
5. Foreign trade opportunities
Strong market demand: The Japanese market’s demand for high-quality, high-value-added gift consumer goods continues to grow, providing huge business opportunities for foreign trade companies.
Exhibition platform assistance: Exhibitions such as Japan’s GIFTEX Tokyo Gift and Daily Necessities Exhibition provide foreign trade companies with a platform to display products and expand the market.
Policy support: The Japanese government has introduced a series of policies to encourage foreign investment and promote international trade cooperation, providing a more favorable policy environment for foreign trade companies.