Global Licensing Expo in Shanghai, China

Global Licensing Expo in Shanghai, China

China Licensing Fair

Presentation of the exhibition

Licensing Expo China is the world’s largest brand licensing exhibition.
Licensing Expo China aims to promote communication between owners and agents of influential licensing categories such as entertainment, character, fashion, art and corporate brands, and consumer product manufacturers, licensors and retailers. It has been successfully held in Shanghai Las Vegas, China, European Brand Licensing London and Tokyo, Japan. Among them, the US station Global Licensing Show is the oldest and largest brand licensing exhibition in the world. Information Marketplace is also the most influential publication in the licensing industry! Globe editor. The global licensing industry is invited to share the development status and trends of international and Chinese licensing industries, explain the basic methods of licensing business development, share operational cases, and licensing cases and experiences in various fields.
Licensing Expo China will work hand in hand with the world-renowned IP licensing industry and gather the best resources to release Xiaozhu Page, Super Flying Man, Wang Wangdui and Li Dagong at China Shanghai Licensing Expo (LEC), Doraemon, SpongeBob SquarePants, Bears, British Museum, Lamborghini, B.Duck, My Emperor Wan Shui and other 800 diversified popular IPs will be unveiled at Licensing Expo China in Shanghai, China (abbreviation of Licensing Expo China: LEC) (LEC) to explore the potential of China’s “big” licensing market.

Exhibition address: National Convention and Exhibition Center Shanghai

Sponsoring organization:Official Licenses

Standard stand price:

Gross space stand price:

Holding cycle:Once a year
Exhibition space:18,000 square meters
Number of exhibitors:230
Number of visitors:54,000 visitors

Things to note:There is some risk of change of time and place of exhibition, please confirm before going there.

Scope of the exhibition

Clothing and apparel industry: famous brand clothing and apparel; fabrics, bags, shoes and socks, underwear, bags and leather goods and other related franchise chain institutions.
Jewelry Categories: Gold Jewelry Franchise Stores; Diamond Specialty Stores; Furniture and Accessories Franchise Stores; Specialty Gift Franchise Stores;
Beauty and health care industry: health care chain stores; hairdressing franchise stores; beauty and health care stores; yoga and fitness chain stores, etc.
Various operators of commercial buildings and street shops: metro, new construction shops, street shops in wealthy areas of the city, new shops in shopping districts, etc.
Intermediary service agencies: brand marketing, image design, tax accounting, entrepreneurial guidance, intellectual property and trademark registration agencies, etc.
Food service industry: traditional and specialty foods; flavored tea chains; Chinese and Western fast food chains;
Commercial service organizations: dry cleaning franchise stores; supermarket chain franchise stores; auto beauty supply store franchise stores; eyeglass and watch chain franchise stores, etc.

Parallel exhibition

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Opening Hours

Monday to Friday 8:00 AM—8:00 PM

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International Exhibition Center, No. 1 Furniture Avenue, Houjie Town, Dongguan City, Guangdong, China

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