Will the exhibition you choose to attend bring you the highest return? You need to ask the following questions before making a decision. Plan to start planning and researching 18 to 24 months before the exhibition.
1. Can this exhibition meet our needs for market expansion?
2. Is the exhibition date suitable?
3. Are there any other exhibitions held during the same period?
4. Is the exhibition location convenient?
5. How many attendees are from the target market?
6. How many attendees are from our main service areas?
7. How do exhibition organizers promote exhibitions?
8. What are the past performances of the exhibition?
9. Which competitors will be exhibiting?
10. Does the exhibition organizer provide contact information for previous exhibitors?
11. Has anyone in the company ever participated in this exhibition?
12. How much can we invest in this exhibition?
13. What kind of assistance does the exhibition organization provide to exhibitors in terms of promotion?
14. Can the exhibition organizer guarantee the professionalism of visiting buyers?
15. How much return do we hope to get from participating in the exhibition? Exhibition planning should start 9 to 12 months before the exhibition.
16. Can this exhibition serve our current marketing strategy? Our needs are:
★ Improve existing products and services in existing markets?
★ Launching new products or services into existing markets?
★ Launch existing products or services into new markets?
★ Launch new products or services into new markets?
★ Enhance the company’s image in existing markets?
★ Expand the company into new markets?
17. What products need to be exhibited?
18. Who is our target audience at this exhibition?
19. What is the purpose of our participation in the exhibition?
20. Do we have a written exhibition plan?
21. Has the exhibition budget been determined?
22. Has our booth been confirmed?
23. Has the necessary deposit for the deposit been paid?
24. What kind of booth design meets our requirements?
25. Can we use existing exhibits?
26. Do we need new exhibits?
27. Do we need new promotional paintings?
28. What exhibition services do we need to book?
★ Fascia
★ Electrical
★ Carpet
★ Audio-visual equipment
★ Water supply and drainage
★ Booth cleaning service
★ Plant arrangement
★ Telephone
★ Computer
★ Printer
★ Trash basket
★ Furniture
29. Is security service necessary?
30. Has the installation and disassembly of the booth been arranged?
31. How to arrange freight?
32. Are there any local union rules I should know about?
33. Insurance arrangements 34. Is the tool box ready?
35. Have you booked the hotel service?
36. Pay attention to the payment deadline for the booth
37. Do I need to provide a credit card transaction method for the booth?
38. Do I need a business license?
39. Have the guide cards been designed and printed? The promotion plan should be made 6 to 8 months in advance.
40. How to carry out pre-exhibition promotion
★ Personal invitation letter (including introduction and reply letter)
★ Advertising (trade publications, local media)
★ Direct mail advertising
★ Telephone marketing
★ Public relations
41. Is our booth number included in the pre-show promotional materials?
42. Do you need to print additional leaflets, catalogues and price lists?
43. Is the printed material ready?
44. Have you made plans for other public relations activities?
45. Have our exhibition guidelines been completed and mailed?
46. What kind of gifts can achieve better results?
47. What kind of on-site promotion activities should we organize?
★ Airport advertising/outdoor advertising boards
★ Hotel TV Advertising
★ Transportation Advertising
★ Daily advertisement of the exhibition
★ Hotel room promotion
★ Exhibition catalogue advertising
48. Should we organize an audience competition?
49. Do our contests and giveaways comply with local regulations?
50. How many tickets do I need to book?
51. Is the welcome ceremony ready? The staff should plan the participants 4 to 6 months in advance.
52. How many staff are needed at the booth?
53. Who is the best person to represent the company?
54. Has the booth manager been appointed?
55. Are the exhibitors ready for team building?
56. Have you set a time for the pre-show meeting?
57. Are the exhibitors familiar with the goods and services on display?
58. Was a demonstration organized?
59. Is there a technical representative ready to answer questions?
60. Has the clothing code been determined?
61. Have sufficient credentials been reserved for exhibitors?
62. Do exhibitors have enough business cards?
63. Has the booth schedule been prepared?
64. Who is responsible for supervising the installation and disassembly of the booth?
65. Is the person in charge clear about the entry and exit procedures of the exhibition? Efficiency is to prepare for the aftermath of the exhibition before the exhibition.
66. Are guide services provided for visitors?
67. Has a time been set for the daily summary meeting?
68. Will thank-you letters be sent to registered visitors?
69. How to deal with exhibition guidelines?
70. How to supervise marketing at exhibitions?
71. What kind of rewards will the exhibitors receive?
72. How to evaluate this exhibition?
73. Are the exhibition expenses within the budget?
74. Should the budget for next year be revised?
75. Are there any other domestic and international exhibitions?
Rules for Success Take action when necessary and always be prepared for the unknown. Remember, you should not just show up easily. . .