NEW YORK – Emerald Holding Inc., announced the acquisition of Tasty Cuisine Food and Beverage Trade Showstrengthening Emerald’s position in the B2B food and beverage sector and marking its second acquisition in 2023.
The Cocina Sabrosa Food & Beverage Trade Expo is the only B2B event in the United States dedicated exclusively to the Latino food and beverage industry. With Emerald’s acquisition of the show, it will expand. Cocina Sabrosa was previously a regional event in Southern California, and its inaugural national debut is set to take place September 26-27, 2023, at Irving Convention Center in Texas, making it the premier national event in the United States dedicated to Latin food and drink.
The inaugural show will feature a program of conferences, educational opportunities, service demonstrations and professional training, among other offerings for attending restaurateurs, grocers, suppliers and entrepreneurs.
“Emerald is thrilled to partner with the Latin food and beverage industry to create new opportunities and drive growth and progress for the many businesses and communities this important ecosystem serves. Personally, I am also deeply honored to be a part of such a vibrant, passionate and growing community,” said Andrea Fletcher, Brand Leader – Cocina Sabrosa. “Emerald’s decision to acquire Cocina Sabrosa Food & Beverage Trade Expo was informed by our research and analysis of this rapidly expanding and growing industry. The need for a national trade show and conference was clear, and the interest and support from the Latin food and beverage industry has been overwhelmingly positive from the beginning.”
“The benefits for Cocina Sabrosa are the enhancement and expansion of the event thanks to Emerald’s leadership and resources in the event space, accompanied by Abasto Media’s expertise in the Latin business segment.”
This acquisition is in line with Emerald’s focus on high-growth business sectors and strengthens its food and beverage portfolio, which includes International Artisan Bakery Exhibition And Damn America which is co-produced with ComexposiumThe portfolio optimization strategy has been the driving force behind Emerald’s recent acquisitions, including Lodestone Events and MJBiz.
Related. Emerald acquires Lodestone Events as part of its expansion into B2C events sector
“We have been envisioning a national event dedicated to Latin food and beverage for some time, creating an event that will bring our partners and readers together under one roof,” said Gus Calabro, Director of Abasto Media. “There is a strong demand in the industry to create an event like this and partnering with a world-class, industry-leading event company like Emerald now makes it possible to make this happen.”
Contact Andrea Fletcher at andrea.fletcher@emeraldx.com; Gus Calabro at (877) 817-3674 or (336) 486-2424