CHICAGO — Cvent, a leading provider of technology for the event, meetings and hospitality industries, has acquired Jifflenow and iCapture. The acquisitions expand Cvent’s event marketing and management platform and solution offerings for planners.
Cvent reports that the acquisitions will maximize the impact of trade shows by facilitating appointments and meetings with higher-value prospects, better qualifying and converting leads, and increasing the number of event leads.
Jifflenow automates B2B meeting scheduling, helping to organize one-on-one and multi-person meetings at events. The company’s meeting automation products help marketing and sales teams plan meaningful engagements with qualified leads at events and, by providing data on meetings and sessions, help planners determine the direct impact they have on revenue. Jifflenow also helps eliminate time zone errors, provides key performance indicators, and automates the scheduling of inbound and outbound calls.
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“Last year, we unveiled an expanded partnership and integration with Cvent, and today’s announcement is an exciting evolution of our relationship. It takes a highly committed team to achieve the level of success we’ve achieved, and we’re excited to leverage Cvent’s global reach, research and development resources, and strong partner ecosystem to continue to innovate and help organizations capitalize on their trade shows and conferences,” said Hari Shetty, Founder and CEO of Jifflenow.
iCapture, a 12-year-old, consistent and customizable lead capture solution, enables trade show organizers to provide a standardized lead capture system to meet the needs of their exhibitors and stakeholders. iCapture’s tools allow users to capture, qualify and send leads to their CRM in one go, as well as use automation for hot lead notifications, lead scoring and routing, and document delivery. Services also include badge scanning, business card scanning, custom branding and attendee lists.
“For the past 25 years, we have helped power meetings and events globally. These acquisitions underscore our continued commitment to innovation and delivering the best solutions our clients need to move their businesses forward,” said Reggie Aggarwal, CEO and Founder of Cvent. “We have known and respected Hari and Brady (iCapture’s Chairman and Co-Founder) since the inception of Jifflenow and iCapture, and we are extremely pleased to welcome their teams to Cvent.”
Financial details of the trade were not disclosed.
Contact Reggie Aggarwal at (866) 318-4358