NEW YORK- COTERIE, a leading industry connector for contemporary and advanced contemporary womenswear markets organized by Informa Markets Fashion, has released its 2022 event calendar with newly enhanced hybrid events. Using AI-powered technology for a more personalized and efficient user experience, this new hybrid approach has been developed over the past year.
COTERIE’s new digital platform mimics a consumer’s shopping experience. Participating brands have uploaded their product catalogs and contact information to the platform. Retailers can then search for specific brands to see what products they carry, or search for specific products to see which brands carry that item. This allows retailers to further personalize their shopping and more efficiently find the specific products they are looking for.
The more shoppers use the digital platform, the more it is able to present the exact products that might interest them. In addition, products are added frequently, which allows for an “endless shelf” of products and brands.
Related. Informa evolves into a multi-platform marketplace creator
COTERIE New York will return to the Jacob K. Javits Convention Center from February 27 to March 1, 2022 and again from September 18 to 20, 2022. The New York editions will feature new brands and bestsellers from categories including advanced and contemporary apparel, footwear, accessories and beauty, as well as TO MODIFY – COTERIE’s advanced international collections. The September event will also welcome the return of destinationCOTERIE’s highly curated swimwear and resortwear community. To further facilitate a clear and intuitive on-site experience for shoppers, the February and September editions of COTERIE New York will also feature “curations” such as minority-owned and sustainable brands, which will be displayed throughout the show floor to highlight new areas of commercial focus as retailers look to meet updated consumer demands and diversify their inventory offerings.
Top-notch educational programming featuring prominent industry talent and new voices, plus exclusive activations and elite networking events, will be featured in the February and September editions of COTERIE.
Beyond the live event, the accompanying digital platform will also be available before, during and after the February and September show dates, further expanding discovery, purchasing and connection opportunities for brands and buyers.
Offering a more holistic approach to today’s evolving market needs with more targeted and unique discovery journeys and broader connection opportunities, the product-driven, AI-powered COTERIE digital platform will showcase a variety of advanced contemporary international and domestic women’s brands and products, with available products continuously updated and assortments tailored to users’ personalized interests.
Mimicking the B2C shopping experience, COTERIE’s digital platform, coupled with the return of COTERIE’s live events, brings together the best of innovation and tradition for the contemporary and advanced women’s community.
“As part of our deliberate evolution alongside the industry as an invaluable resource and tool, our combination of live and digital offerings in 2022 will emphasize product-driven digital discovery that translates into in-person meetings where the community can interact face-to-face and ultimately build new, trusted relationships,” said Courtney Bradarich, VP of Contemporary Women’s Events – COTERIE, Informa Markets Fashion. “The vision for our community is that live and digital formats are used in concert, with the benefits of both, advancing an entirely new way of doing business – growing their business more efficiently and effectively than ever before.”
COTERIE will also return to Miami in July 2022 during Swim Week with destination: miami by COTERIE, the women’s resortwear and swimwear market event. The hybrid event will showcase a global collection of resortwear and swimwear brands as well as vacation-inspired apparel, accessories and footwear brands spanning contemporary and fashion-forward price points, attracting an influential audience of international and domestic retailers, buyers, influencers and media.
Contact Courtney Bradarich at courtney.bradarich@informa.com