Chinese Licensing Fair
China Licensing Expo 2024 (referred to as: Shanghai Brand Licensing Expo) will be held from October 16 to 18 at the Shanghai New International Expo located at No. 2345 Longyang Road, Pudong New District, Shanghai, China Center.
Shanghai Brand Licensing Expo is a professional international trade platform focusing on brand licensing. It has been successfully held for many times since 2007. Today, it has become one of the largest, most influential and most reputable international trade events in Asia. The exhibition aims to gather the most popular and influential intellectual property licensing projects at home and abroad, and provide manufacturers and retailers from all walks of life with a platform for in-depth exchanges with these projects. Exhibitors can showcase their brand image, creative products and licensing programs at the exhibition, taking the opportunity to connect with potential partners and consumers. The exhibition is not only an excellent stage to showcase innovative technologies and creative designs, but also injects new impetus into the brand licensing industry. The various cutting-edge technologies applied in the exhibition, such as virtual reality (VR) and augmented reality (AR), brought unprecedented possibilities to the field of brand licensing. At the same time, designers brought more inspiration and creativity to the brand licensing industry by exhibiting unique and creative products.
The official organizer and sponsor of the Shanghai Brand Licensing Expo is China Toys, Baby Products Association. The list of exhibitors and exhibitors at the exhibition is as follows: iQiyi, Fantawild Animation, Disney, Tencent Video, Fuyun Art, NetEase Games, Bubble Mart, Zhongchuang Culture and Tourism, Wanda Baby King, Huayi Brothers, Ubisoft, Turner, LINE FRIENDS, Sanrio, etc.
Tickets for the Shanghai Brand Licensing Exhibition are e-tickets. When applying for tickets, you need to link your ID card information with your real name. You can enter the exhibition with your ID card and e-ticket.
Exhibition address: Shanghai New International Expo Center
Organizer:China Toys and Baby Products Association, China Evergrande Convention and Exhibition Services (Beijing) Co., Ltd.
Standard stand price:
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Gross space stand price:
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Holding cycle:Once a year
Exhibition area:40,000 square meters
Number of exhibitors:400
Number of visitors:78,000 visitors
Precautions:There is some risk of change of time and place of exhibition, please confirm before going there.
Cartoon and animated cartoon characters and storyline licensing. Comic book and comic book character licensing.
Licensing of characters in film and television entertainment for films and television series. Licensing of scenes and props in film and television works.
Popular/lifestyle licensing elements of pop culture. Lifestyle brand and designer licenses.
Online Games: Licenses for characters, scenes and other elements in online games.
Branding authorization for companies/brands/trademarks. Brand and trademark licenses.
Celebrity Brands Celebrities and celebrity image licenses. Product licenses from famous brands.
Image licensing for sports and leisure brands and athletes. Leisure brand licensing.
Licensing of works of cultural and artistic artists (including museum). Licenses for museum collections.
Brand licenses from renowned schools and universities