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How the Event Marketing Congress redefined learning for events

How the Event Marketing Congress redefined learning for events

In an industry where innovation drives success, event marketers rarely have the space to connect, reflect and grow alongside peers who truly understand their challenges. This is why Exhibitions + events Rockway launched the first Event Marketing Congress (EMC)—a two-day experience designed exclusively for Global Event Managers to share ideas, refine strategies and build lasting […]

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image of a man working on a laptop with a hologram of an AI experiment

Using AI to personalize trade show experiences

Imagine walking into a trade show and feeling like every interaction has been designed just for you: your preferences, interests and needs are perfectly anticipated. This is the transformative power of artificial intelligence (AI) in today’s trade shows. Personalization is no longer a luxury; It’s an expectation. Attendees are demanding experiences that are specifically tailored

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image of a man handing out a business card at an event to capture a potential lead

Go Beyond Business Cards: Capturing Single Event Leads

Traditional methods of capturing leads at events, like relying solely on business cards, are no longer enough. Today’s attendees expect engagement and creativity, interactions that are not just transactional but memorable. Effective lead capture techniques should combine strategy, innovation and personalization to ensure your brand stands out while collecting meaningful data to drive your future

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two team members congratulate each other while the other team members at the table smile

5 fundamental principles of behavioral psychology for the success of an event

Creating unforgettable events goes well beyond aesthetics: it’s about understanding the psychology that determines audience behavior. When you understand the fundamentals of behavioral psychology, you can create event experiences that speak directly to your audience’s emotions, subconscious desires, and motivations. I’m excited to share five essential principles that are redefining the way we think about

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custom trade show booths

Custom Trade Show Booths: Making Your Brand Stand Out

Trade shows are an ideal opportunity to showcase your brand, engage with new audiences, and build valuable connections in your industry. However, with many companies competing for attention, it can be challenging to stand out. This is where custom trade show booths come into play. Unlike standard displays, custom booths allow for a fully personalized experience that reflects your brand’s personality, values, and message, helping you create a lasting impact on attendees.

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photobooth backdrop rental

10 Must-Have Photobooth Backdrops to Customize Your Event Experience

When it comes to events, a photobooth backdrop can significantly enhance the fun and personalization factor. Whether it’s a wedding, corporate party, or birthday celebration, a customized photobooth backdrop can help create an unforgettable atmosphere and visual appeal. This article introduces 10 essential photobooth backdrop options to help you choose the right one for your event. We’ll also address some frequently asked questions (FAQ) to help you better understand the process of customizing a photobooth backdrop.

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Custom Backdrops: Elevate Your Events with Personalized Touches!

In the vibrant world of event planning, every detail matters. From the venue to the decor, each element contributes to the overall atmosphere and experience of the occasion. One aspect that can significantly enhance your event’s visual appeal is the backdrop. A well-designed custom backdrop not only adds a personal touch but also serves as

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wedding backdrop

3 Power of backdrops: How to Optimize Activities

The choice of backdrop is often an overlooked but crucial step when planning any important event. Whether it’s a wedding, graduation or photography event, a well-designed backdrop can enhance the overall atmosphere and leave a lasting impression on guests and participants. In this article, we’ll explore how to choose the right background options to ensure your event is more appealing.

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a microphone for a speaking event

3 tips for managing your budget to organize your own event

Hosting your own event can be a game-changer for your organization. It offers unparalleled opportunities to engage directly with your target audience, which is the whole point of a third-party event. Instead, you have the freedom to create an experience from scratch, precisely tailored to your audience’s needs and preferences. This level of control means

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modular trade show booth

Tips to Make Your Next Market Super Successful!

Markets and trade shows are prime opportunities to showcase your products, connect with potential customers, and grow your business. To make your next market a resounding success, it’s essential to have a well-thought-out strategy and the right tools. One key element is your display setup. A modular trade show booth can significantly enhance your market presence and effectiveness.

Tips to Make Your Next Market Super Successful! Read More »

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