FRANKFURT — When it comes to creative educational formats, IMEX won’t disappoint when the show resumes from May 23 to 25 has Frankfurt Trade Fair.
THE IMEX Group—who has a new program manager, Tahira Endean, CITP, CMP, CED—has once again partnered with a number of organizations to design innovative learning formats and experiences, which has made its reputation.
Among them: Google Experience Institute (Xi) CoLabs, a series of rapid 20-minute brainstorming and reflection sessions centered on six ideas and themes from Google’s research. The goal is to rethink all aspects of event design, including trade shows; one lab will focus on the culture of belonging at a trade show.
Meanwhile, at the Encore Ideation Station, speakers will be hosting 7-minute rapid-fire brainstorming sessions designed to allow organizers to share their perspectives and collectively find answers to some of the challenges they constantly face. Each session culminates in a secret finale, which organizers are calling a “hidden speakeasy.” DRPG & Maritz – More than Experience Theatre returns again this year to help organizers look at their events with fresh eyes. Topics will include:What if your participants designed your event?
Related. IMEX America Achieved Sustainability Visionary Status
What better way to understand how to deliver education than to explore how you learn as an individual? Professional event designers will have the chance to work with Storycraft LAB to discover their own learning profiles and get advice on how to use them as tools to create curated journeys at their own events.
“Event organizers should offer a wide range of training in different formats, such as campfires, one-on-one classes, seminars/workshops, lectures and panels. This allows participants to ‘pick and mix’ sessions based on their skills, desired outcomes and time availability. It also recognizes that participants come with diverse needs and preferred learning styles. In other words, we don’t all learn or engage in the same way,” Endean said.
“While delivering content around the ‘next big thing’ always gets people excited, it’s critical to ensure that content remains relevant and useful to people. It needs to meet their current needs, both professionally and personally,” Endean said.Post-pandemic and in the current context of shrinking budgets and increasing workloads, meeting planners are more demanding than ever about the events they attend outside of their homes. They need to have an experience that is tailored to their individual needs and represents the best use of their limited time and resources.
In addition to the wealth of education and experiences, IMEX Frankfurt will also be the setting where IMEX will launch its new branding. According to IMEX, the company felt that its logo and branding no longer reflected its current identity. After workshops and testing, the resulting logo embodies people meeting face to face to do business and build connections. The new branding is also based on inclusive design principles, with a soft brown tone as the background color instead of white, as it is more neurodiversity-friendly and easier to read for a wider range of people.
Join Tahira Endean here.