NEW YORK — After securing a record $138 million in funding late last year, Bizzabo, a data-driven event marketing technology (SaaS) for virtual, in-person and hybrid events, acquired Whalebone, a Swedish technology that uses sensors and deep learning to replicate in-person audience elements at virtual events. On June 7, the company acquired x.ai, an AI-powered scheduler to help facilitate meeting coordination at events.
x.ai, an AI-powered scheduling and matchmaking engine, will be integrated into the Bizzabo platform in the coming months.
Bizzabo’s event platform will offer trade fairs:
- Meeting Planner:Allows participants to easily schedule meetings with each other, whether in person or virtual
- Bizzabo for exhibitors:Empowers businesses that show up at events with cutting-edge meeting management technology to find and engage their most relevant customers
- Smart recommendations: Increase attendee satisfaction by personalizing their event journey and proactively recommending relevant content and people to meet
The platform enables personalized recommendations that automatically suggest people to meet and meeting times. Contextual matchmaking brands can engage with their target customers as x.ai generates well-tailored meeting times for attendees and exhibitors across different time zones, including sending follow-ups and reminders, and managing cancellations.
RelatedHow are trade shows adapting to the digital age?
“Trade shows are a great opportunity for brands to meet and engage with their target customers. Whether virtual or in-person, companies exhibiting at trade shows typically have back-to-back meetings throughout the day. It’s a tedious task for event organizers to not only schedule these meetings but also ensure they meet the right people and prospects,” said Alon Alroy, Co-Founder, CMO, and CRO, Bizzabo.
In the near future, Alroy plans to offer a meeting and connection service to trade show sponsors, attendees and organizers. “This service will be integrated through our app and web platform.”
At trade shows, sponsors and organizers can leverage their Bizzabo event website to connect attendees and exhibitors directly through the platform, where they can set preferences, communicate, and schedule meetings directly.
Contact Alon Alroy at 1-800-604-BIZZ