ARLINGTON, Virginia – The event environment is becoming increasingly technologically fluid, which means associations and companies that organize events and bring their communities together must examine virtual, hybrid, and in-person channels to understand what their own customers are doing and where. To meet this need, innovative companies are offering analytics and insights to improve value for trade show organizers and all their users.
One such company, Bear Analytics, has been working very actively with many event planning companies, most recently a partnership with Shepard, the third largest event services provider in the United States.
The Bear IQ platform, an industry-leading event analytics platform for live, hybrid and virtual events, is designed to find actionable, data-driven insights for pivots, content strategies and marketing messages. The primary focus is on how to grow an event’s audience and engagement. Other customers include the National Association of Home Builders, the National Confectioners Association and RE+ Events.
“We structured our partnership with Shepard so that certain features provide unique analytical benefits and additional insights that Shepard customers will have access to at a more affordable rate,” said Joe Colangelo, co-founder and CEO of Bear Analytics. “The benefit of this approach is that it prioritizes the event organizer and, in turn, their customer engagement.”
As the trade show and event industry continues to gain momentum in 2022, Colangelo said the emergence of virtual events as an integral part of live events makes it more difficult for organizations to determine where the value of trade shows and events is coming from. The primary metric most organizations are looking to measure during their event cycle is tracking the rate of return that different event platforms are generating from an attendance and revenue perspective.
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“We’re very focused on where attendees are gathering and how that’s generating revenue. Everyone is trying to maximize the financial performance of their events, which means making sure they have a deeper understanding of their audience demographics, what they’re interested in and which event platforms are generating the highest level of audience retention,” Colangelo said.
Bear has recently entered into other partnerships, including with JUNO, a software company that connects and informs people on a single destination platform for events and community all year round. “We are very excited about the partnerships with Shepard and JUNO. They are a very customer-centric and results-driven team and understand the power of data-driven insights to drive event growth, which is where the events industry is headed,” Colangelo said.
Contact Joe Colangelo at [email protected]