WASHINGTON, DC. — Bear Analytics, a leading trade show data company, recently announced a new partnership with Cadmium, an event and training software provider, to strengthen both companies’ digital product and service offerings in the trade show industry. The collaboration between Bear Analytics’ Bear IQ platform and Cadmium’s technology enables organizations to make data-driven decisions by evaluating the effectiveness of their online learning and event programs.
“Analytics is critical to delivering relevant and profitable learning and event content,” said Paul Zickert, vice president of partnerships at Cadmium. “Bear IQ’s continued integrations with the Cadmium product suite will help our customers extract clear insights from dark data, driving the future success of their educational initiatives.”
Show and event managers attending Cadmium Spark 2022, held July 25-26 at Nationals Park baseball stadium in Washington, DC, participated in a wide range of workshops, hands-on learning labs, and panel discussions focused on Cadmium’s event and learning software.
Show attendees also had the opportunity to see demonstrations of the new partnership that will potentially allow them to further analyze how attendees experience their shows and events.
Related. Bear Analytics Offers In-Depth Analytics to Trade Show Organizers
Cadmium’s software delivers professional development and content management solutions that simplify the production of live, hybrid and virtual events and maximize the value of online learning with a single, flexible platform designed to capture the chemistry of people, ideas and knowledge.
“Cadmium’s suite of solutions is dedicated to driving engagement and value for event organizers,” said Joe Colangelo, co-founder and CEO of Bear Analytics. “With Cadmium, we know that analytics plays a critical role in measuring that engagement, making it easier to engage, and assessing the overall ROI of events. This partnership will enable trade show and event organizers to better execute on their strategic initiatives, marketing and sales goals, and content measurement, all powered by the data they generate on Cadmium.”
Bear IQ provides tools for the exhibition industry to gain insights into trade show data that will help quantify attendee engagement, audience composition and increase revenue.
“Bear IQ will help our customers get the most out of Cadmium technology and achieve new levels of understanding the impact of their live and on-demand content,” Zickert said.
Contact Joe Colangelo at joe@bearanalytics.com; Paul Zickert at paul.zickert@gocadmium.com